Pixazza Hires Terry Murphy as Chief Financial Officer

MOUNTAIN VIEW, Calif., April 27, 2011 /PRNewswire/ -- Pixazza, the worldwide leader in interactive images, today announced the appointment of Terence (Terry) Murphy as Chief Financial Officer. Mr. Murphy brings more than 25 years of financial and operations experience to Pixazza. In his new role, he will direct Pixazza's finance, accounting, human resources, facilities and legal functions as the company enters its next phase of growth.

Prior to joining Pixazza, Mr. Murphy served as the Chief Financial Officer for Risesmart, Inc. a provider of outplacement and recruiting solutions to large companies. Before Risesmart, Mr. Murphy was the senior vice president of finance for LiveOps, Inc., a provider of virtual call center solutions. In his six years at LiveOps, he led the company's financial operations during a period of explosive growth as annual revenues increased from $18 million to $140 million. Mr. Murphy has also held executive-level finance positions at GoBeam, Sigma Networks and Covad Communications. He is a California-licensed CPA and has a Bachelor of Science from San Francisco State University.

"As we experience accelerating adoption from consumers, publishers and advertisers, now is the perfect time to bring on board a seasoned CFO," said CEO Bob Lisbonne. "Terry will help ensure that Pixazza maintains a strong trajectory during its high growth phase, as we transform images on the web."

Mr. Murphy's new position reunites him with Pixazza CTO Jim Everingham, who also served at LiveOps, in addition to several LiveOps founding engineers who now call Pixazza home.

"Terry knows how to manage rapidly scaling companies and offers the perfect blend of start-up and large company experience," said James Everingham, Pixazza CTO. "We are fortunate to attract such an experienced CFO at this critical juncture in Pixazza's lifecycle as we continue our mission to make online images interactive."

"Pixazza represents a unique opportunity for me to not only work with a company that is applying new technologies in really innovative ways, but also to reteam with some of the best in the business," said Mr. Murphy. "I am thrilled to help execute Bob and Jim's vision and look forward to helping Pixazza navigate its future course."

Through its growing network of publishers, Pixazza now reaches more than 100 million unique users per month. This represents a 45% increase in just one month. Pixazza currently works with thousands of publishers and advertisers to enable them to turn static images on websites into interactive content. When a consumer mouses over a Pixazza-enabled image on a publisher's site, a card appears which displays information about the products inside the picture and enables a purchase from Pixazza's network of established merchants. Pixazza cards offer an innovative way for advertisers to promote their brands to a premium demographic just when their interest is piqued. Then, once engaged, Pixazza delivers targeted information.

About Pixazza

Founded in 2008, Pixazza, Inc. is the worldwide leader in interactive images. By enabling consumers to mouse over images to learn more and see related products, Pixazza has pioneered the use of images as real estate for brand advertising and ecommerce. Through its network of leading publishers, Pixazza currently serves more than 100 million unique users per month at a rate of 20 billion image views per year. Developed by technologists from Netscape and LiveOps, Pixazza's platform combines Internet and crowdsourcing technology to deliver the optimal content relevant to online images. Pixazza is a private company funded by August Capital, CMEA Capital, Google Ventures, and Shasta Ventures, with offices in Mountain View, CA.

SOURCE Pixazza, Inc.

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