Pixalate Reports $8.9M Open Programmatic Ad Spend on Delisted Roku and Amazon CTV Apps in 2022

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Mar 15, 2023, 15:15 ET

Pixalate's Q4 2022 Delisted CTV Apps Report reveals 3.7K delisted apps drove $8.9M+ in estimated open programmatic ad spend across Roku ($8.8M+) and Amazon Fire TV ($65K+) in 2022; 3.5% of the ad spend was in Q4 2022.

LONDON, March 15, 2023 /PRNewswire/ -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Delisted CTV Apps Report: Q4 2022, which provides an extensive analysis of delisted apps on the Roku and Amazon Fire TV app stores.

This report examines numerous characteristics of delisted Roku and Amazon Fire TV apps, including their privacy policies, transparency practices, programmatic ad spend, country of registry, and more.

Delisted apps pose a risk to consumer privacy and the quality of the app ecosystem. While removing apps from a store can prevent future downloads, they may still be installed on users' devices and continue to collect personal information. Pixalate benchmarks this important metric because advertising revenue directed to these apps can incentivize and perpetuate privacy risks.

Key Findings:

3.7k+ delisted apps across Roku (3.5k+) and Amazon Fire TV (193) in all of 2022.
$8.9MM+ estimated ad spend on delisted apps in 2022 across Roku ($8.8MM+) and Amazon Fire TV ($65k+).
In Q4 2022, 345 apps were delisted from Roku (down 79% QoQ) and 46 from Amazon Fire TV (down 6% QoQ)
38%+ (130) of delisted Roku apps had no detected privacy policy URL vs. 15% (7) on Fire TV in Q4 2022.
55% of delisted apps had no identifiable country of registry in Q4 2022, while 40% were registered in the U.S.

What's inside the report:

Pixalate's Delisted CTV Apps Report: Q4 2022 includes:

CTV Programmatic Advertising Spend Analysis
Roku vs. Amazon Fire TV Analysis
CTV App Transparency and Privacy Policy Analysis
Country of Registry Analysis
App Category Analysis

Download a free copy of the report here: Delisted CTV Apps Report: Q4 2022 and read more about the report on Pixalate's blog.

About Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the Delisted CTV Apps Report: Q4 2022 (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.

CONTACT: [email protected]

SOURCE Pixalate