Pixalate Releases Q2 2023 Global Connected TV (CTV) Seller Trust Index: FreeWheel, OpenX Earn 'A' Grades Across Roku, Amazon Fire TV & Samsung For Open Programmatic Advertising Supply Quality Rankings

Magnite ranks in the top three for Roku and Samsung Indexes; FreeWheel top three across all three devices

LONDON, Aug. 15, 2023 /PRNewswire/ -- Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2023 Connected TV (CTV) Seller Trust Indexes, the comprehensive global seller quality ratings and rankings for programmatic advertising sold on Roku, Amazon Fire TV, and Samsung devices.

Pixalate's Seller Trust Indexes are the worldwide standards in programmatic advertising quality ratings. The indexes evaluate and rank the quality and integrity of key sellers in the programmatic supply chain across channels, platforms, and devices. The CTV STI rankings are based on a variety of seller factors, including invalid traffic (IVT), household reach, server-side ad insertion (SSAI) transparency, and spoofing.

Pixalate's other indexes include the Mobile Seller Trust Index for global mobile in-app advertising and the Web Seller Trust Index for U.S. and non-U.S. seller quality ratings for  desktop and mobile web advertising. See the full suite of Pixalate's Seller Trust Indexes.

The Top SSPs for Global CTV Programmatic Advertising in Q2 2023

Here are the top five global sellers of programmatic CTV advertising inventory based on overall quality in Q2 2023 by device:

Roku

1. FreeWheel — Final Score: 86 (A)
2. OpenX — Final Score 86 (A)
3. Magnite — Final Score: 82 (B)
4. Index Exchange — Final Score: 75 (B)
5. PulsePoint — Final Score: 74 (B)

FreeWheel, OpenX, and Magnite have ranked in the top three in various orders for two straight quarters.

Pixalate's CTV Seller Trust Index - Roku has the full rankings (16 SSPs ranked in Q2 2023).

Amazon Fire TV

1. Index Exchange — Final Score: 92 (A)
2. TripleLift — Final Score 90 (A)
3. FreeWheel — Final Score: 90 (A)
4. OpenX — Final Score: 89 (A)
5. PulsePoint — Final Score: 87 (A)

This marks Index Exchange's fourth straight quarter with the No. 1 position on the CTV Seller Trust Index - Amazon Fire TV.

Pixalate's CTV Seller Trust Index - Amazon has the full rankings (18 SSPs ranked in Q2 2023).

Samsung

1. FreeWheel — Final Score: 91 (A)
2. Magnite — Final Score: 89 (A)
3. OpenX — Final Score: 88 (A)
4. Nexxen — Final Score: 86 (A)
5. Sharethrough —- Final Score: 84 (B)

This marks FreeWheel's fourth straight quarter with the No. 1 position on the CTV Seller Trust Index - Samsung.

Pixalate's CTV Seller Trust Index - Samsung has the full rankings (13 SSPs ranked in Q2 2023).

About Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the Seller Trust Indexes (collectively, the "Indexes"), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. As cited in the Indexes, the ratings and rankings in the Indexes are based on a number of metrics and Pixalate's opinions regarding the relative performance of each seller with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across the globe, in the U.S., and in North America, EMEA, APAC, and LATAM, respectively. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.

SOURCE Pixalate