Pirelli: A Journey Through Images Between Thailand And Indonesia To Promote Awareness Of The World Of Natural Rubber

NEW YORK, April 24, 2019 /PRNewswire/ -- A journey that begins at the rubber tree and ends with the production of a tire, passing through a description of the farmers' lives and their cultivation and processing techniques, fundamental phases of natural rubber's production and supply cycle. Aiming to build awareness of this precious primary material, share the commitment to the preservation of biodiversity, and support the development of the community and local economy, Pirelli has launched "Being Fast Takes Time" the digital platform you can access at pirelli.com/naturalrubber.

The project seeks to help understand how precious the natural equilibrium is and follows the path on which Pirelli embarked in 2017 with its Sustainable Natural Rubber Policy, born of the ongoing multi-stakeholder dialogue conducted by the company to govern the sustainable and responsible supply of natural rubber along the whole value chain.

"Being fast takes time" begins with the reportage of the Italian photographer and writer Alessandro Scotti from Indonesia and Thailand, two of the major producers of latex extracted from rubber trees. It documents the meticulous and slow process of latex extraction (taking three hours to fill half a coconut shell) and the long wait for its solidification, in harmony and respect of nature's times and rhythms, through to the final product, the tire, a key element of the fast world of competitive motorsports. These two distant but connected realities recounted to illustrate the steps that separate the work and rhythms of the farmers from those of the technological world, fast and complex, and industrial production.

"Pursuing sustainable development means always looking ahead to tomorrow, keeping it clear that economic, environmental and human capital are interdependent and should be managed as such. We have always worked to create enduring value, based on the passion and skill of our people, and this approach is also found in our sustainable natural rubber policy," said  Marco Tronchetti Provera, Executive Vice Chairman and CEO of Pirelli.

All press material, including a selection of photographs and a 60 second video presentation of the project, is available at the following link: 
https://www.pirelli.com/naturalrubber_press/
Username: pruser
Password: PirelliNR

Pirelli Communications and Media Relations – North America:
Maria Stella Narciso • 1 762 235 9179 • [email protected]  www.pirelli.com

SOURCE Pirelli

Related Links

https://www.pirelli.com

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED