Pinterest And Olivia Palermo Collaborate On Campaign To Bring Runway To Realway

SAN FRANCISCO, Sept. 12, 2014 /PRNewswire/ -- Pinterest today announced that style icon, Olivia Palermo, will debut a Best of NYFW board to exclusively offer Pinners a front row seat to her favorite looks from the runway. The "Find Your Fashion Week Style" campaign is aimed at making trends accessible for everyday style and helping Pinners plan outfits based on the season's hottest trends. Ms. Palermo will also be creating new boards following London and Paris weeks, which will be revealed on September 17th and October 2nd first on blog.pinterest.com.

"Runway fashion gives us inspiration for what's new and possible when it comes to creating our own individual styles," said Olivia Palermo. "Pinning is a great way to visualize your take on runway looks. I hope Pinners from around the world can incorporate fashion trends from New York, London and Paris into their closets this season."  

Pinterest has also created a style guide for the season featuring Ms. Palermo on its Pin Picks page. The guide is designed to give Pinners a single destination for discovering fashion content from leading style icons, such as Ms. Palermo, trendsetters, including Garance Dore, Rachel Zoe, Lauren Santo Domingo and Nina Garcia, and everyday Pinners who have already created boards with thousands of pins for weekday, weekend, evening and makeup looks.  

About Pinterest
Pinterest is a service that helps people discover new things and save them for later. Launched in 2010, Pinterest is based in San Francisco, California and available at www.pinterest.com

About Olivia Palermo
Olivia Palermo has gained international recognition as one of fashion's premier insiders with her work as an actress, model, spokesperson and recently as the executive editor and creative director at OliviaPalermo.com. Launched in October of last year, OliviaPalermo.com is an award winning fashion and lifestyle website.

SOURCE Pinterest

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