Pinkberry Launches Mobile App With The Introduction Of The Pinkcard Loyalty Program

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Oct 10, 2012, 07:00 ET

LOS ANGELES, Oct. 10, 2012 /PRNewswire/ -- Today Pinkberry announced it is moving away from paper punch cards and changing the way its consumers earn rewards with the introduction of the Pinkcard™, a loyalty card that automatically tracks purchases and rewards. The Pinkcard is at the center of Pinkberry's new mobile app experience, free to download on both iOS and Android platforms, which is being simultaneously launched.

"We know that our customers rely on mobile technology to make their lives easier, so we specifically designed the app to provide valuable functionality that adds to the Pinkberry experience," said Ron Graves, CEO of Pinkberry. "The Pinkcard gives us another way to recognize and reward our customers."

The Pinkcard and mobile app offer benefits, including:

Rewards: Immediately upon registering, customers will get the value of a free small yogurt with toppings. They will continue to enjoy a free small yogurt with toppings after every 10th purchase and on their birthday. Pinkcard members will also receive surprise rewards and exclusive offers throughout the year.

Flavor Finder and Store Locator: In addition to locating stores, the Flavor Finder tool on the mobile app enables customers to find the closest store with their favorite flavors. Loyalty members will also instantly be alerted when new or returning flavors arrive in stores.

eGifting and Social Sharing: The Pinkcard can also be bought and given as a gift card. Pinkcard eGifts can be sent with ease through email or on Facebook. The Pinkberry mobile app is integrated with Facebook Connect™ so customers can find and send eGifts in just a couple of touches. It also promotes social sharing with easy access to posting on Facebook, 4square and Twitter within the app itself.

Convenient Payment: The Pinkcard can be used to pay using stored cash value and it can be automatically reloaded. Within the mobile app card funds can be managed and reward status is visible at all times.

Feedback: Pinkberry put the power of feedback in the palm of consumers' hands asking them to instantly share their ideas and comment with a promise from Pinkberry to respond within 24 hours.

Customers who download the app and register between October 10 and November 21 will be entered in a chance to win Pinkberry for a Year. The sweepstakes includes $100 worth of Pinkberry on their Pinkcard each month for a year, four catered parties for up to 25 people, free take home every week, and $600 worth of e-Gifts to send to your friends and family*.

Download the Pinkberry mobile application and register for a Pinkcard on Google Play or the iTunes app store. Pinkberry consumers that prefer a physical Pinkcard can pick up a card at Pinkberry stores and register on the website. For more information visit www.pinkberry.com/pinkcard, like Pinkberry on Facebook or follow us on Twitter @Pinkberry.

About Pinkberry
Pinkberry launched in West Hollywood, Calif. in 2005 as the original tart frozen yogurt retailer that reinvented the category. Today, with more than 200 stores worldwide in 17 countries, Pinkberry offers consumers a one-of-a-kind experience comprised of products with uncompromising taste and quality, outstanding service and inspirational design. Pinkberry is known for its irresistible light and refreshing taste and an experience that delights and refreshes consumers.

Pinkberry is certified by the National Yogurt Association and carries the Live & Active Cultures Seal. Visit us at www.pinkberry.com and on Facebook (www.facebook.com/pinkberry) and Twitter (@pinkberry).

*Pinkberry for a Year grand prize winner will receive a $100 worth of Pinkberry on their Pinkcard per month, automatically loaded on the 1st of the month. Unused funds do not roll over to the next month. There is no cash value, and the offer cannot be transferred, combined with any other offers or used to purchase gift cards (must be used to purchase food products). No purchase necessary. Weekly winners will receive a $100 worth of Pinkberry on their Pinkcard via the app. The card does not expire.

**The Pinkcard™ is only available in US stores at this time and not in airport or university locations.

SOURCE Pinkberry