Pinkberry Introduces New Mega Minion-Inspired Flavor in Partnership with Illumination's Despicable Me 4

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Jun 07, 2024, 13:00 ET

Illumination's Despicable Me 4 arrives in theaters July 3, 2024

SCOTTSDALE, Ariz., June 7, 2024 /PRNewswire/ -- Pinkberry is thrilled to partner with Illumination's Despicable Me 4 to introduce a new frozen yogurt flavor this summer, inspired by the film, which is coming to theaters on July 3, 2024.

Mega Minion Banana Pudding Available Now!

The new Mega Minion Banana Pudding frozen yogurt is made with banana pudding giving it a creamy and cool consistency. The Mega Minion Banana Pudding frozen yogurt swirl is so delicious and refreshing - you won't be able to get enough of this new flavor! Whether enjoyed on its own or with Pinkberry's recommended choice of toppings: bananas, blueberries, and Nilla wafers; this MEGA-sweet treat will blast your taste buds.

"We are honored Illumination has chosen Pinkberry as an official partner for the release of Despicable Me 4," said Melissa Hubbell, vice president of marketing for Kahala Brands™, parent company of Pinkberry. "Just like the movie, our refreshing new Banana Pudding swirl can be enjoyed by Minion fans of all ages and we can't wait for everyone to try it! Our Mega Minion Banana Pudding frozen yogurt is the perfect summertime cooldown treat that will make you go BANANAS!"

The new Mega Minion Banana Pudding frozen yogurt is now available in participating Pinkberry stores nationwide until August 1, 2024.

At Pinkberry, guests can customize their swirl with a variety of toppings that include fresh, never frozen, fruit that is hand-cut in stores daily, along with premium granolas and nuts, specialty chocolates, and much more. Pinkberry is swirling with possibilities!

Promotional Flavor:

Mega Minion Banana Pudding

Promotional Combination:

Mega Minion Banana Pudding frozen yogurt topped with bananas, blueberries, and Nilla wafers

About Pinkberry
Pinkberry® launched in Los Angeles, CA in 2005 as the original brand that reinvented frozen yogurt. Today, over a decade later, Pinkberry continues to create great tasting treats with fresh ingredients in an experience comprised of distinctive product, outstanding service and inspirational design. At Pinkberry you can taste the difference of an uncompromising commitment to quality and freshness. Most recently, Pinkberry was acquired by Scottsdale, Arizona-based Kahala Brands™, one of the fastest growing franchising companies in the world with a portfolio of 30 quick-service restaurant brands and approximately 3,000 locations in 35 countries. For more information, please visit www.Pinkberry.com.

About Illumination's Despicable Me 4
In the first Despicable Me movie in seven years, Gru, the world's favorite supervillain-turned-Anti-Villain League-agent, returns for an exciting, bold new era of Minions mayhem in Illumination's Despicable Me 4.

Following the 2022 summer blockbuster phenomenon of Illumination's Minions: The Rise of Gru, which earned almost $1 billion worldwide, the biggest global animated franchise in history now begins a new chapter as Gru (Oscar® nominee Steve Carrell) and Lucy (Oscar® nominee Kristen Wiig) and their girls—Margo (Miranda Cosgrove), Edith (Dana Gaier) and Agnes (Madison Polan)—welcome a new member to the Gru family, Gru Jr., who is intent on tormenting his dad.

Gru faces a new nemesis in Maxime Le Mal (Emmy winner Will Ferrell) and his femme fatale girlfriend Valentina (Emmy nominee Sofia Vergara), and the family is forced to go on the run.

The film features fresh new characters voiced by Joey King (Bullet Train), Emmy winner Stephen Colbert (The Late Show with Stephen Colbert) and Chloe Fineman (Saturday Night Live). Pierre Coffin returns as the iconic voice of the Minions and Oscar® nominee Steve Coogan returns as Silas Ramsbottom.

Packed with non-stop action and filled with Illumination's signature subversive humor, Despicable Me 4 is directed by a co-creator of the Minions, Oscar® nominee Chris Renaud (Despicable Me, The Secret Life of Pets), and is produced by Illumination's visionary founder and CEO Chris Meledandri and by Brett Hoffman (executive producer, The Super Mario Bros. Movie and Minions: The Rise of Gru). The film is co-directed by Patrick Delage (animation director Sing 2 and The Secret Life of Pets 2), and the screenplay is by the Emmy winning creator of White Lotus, Mike White, and the veteran writer of every Despicable Me film, Ken Daurio.

About Illumination
Illumination, founded by Chris Meledandri in 2007, is one of the entertainment industry's leading producers of event-animated films, including Despicable Me—the most successful animated franchise in cinematic history—as well as the record breaking The Super Mario Bros. Movie, Dr. Seuss' The Lorax, Dr. Seuss' The Grinch and The Secret Life of Pets and Sing films. Illumination's library includes three of the top 10 animated films of all time. Illumination's iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $9 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures. Illumination's next film is Despicable Me 4, which will be released in theaters on July 3, 2024.

About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.

SOURCE Pinkberry