Pink® Elevate Marks Empowered Products' Commitment to Enhance Women's Intimacy

LAS VEGAS, Oct. 28, 2011 /PRNewswire/ -- Empowered Products, Inc. (OTCBB: EMPO) is pleased to announce that its PINK® Elevate product launch is generating rave reviews from retail and wholesale customers alike throughout the company's global sales reach of over 30 countries.  

PINK® Elevate for Women marks the company's highly anticipated expansion into the $40 billion worldwide health supplements industry where Empowered Products is eyeing accelerated market penetration for both its women's and men's product categories. The company's PINK® Elevate for Women line is comprised of two distinct, yet highly symbiotic formulas, which when taken together result in enhanced intimacy:

PINK® Elevate Libido: The Company's all-natural herbal formula is designed specifically for building and maintaining libido through a proprietary blend of extracts. 

PINK® Elevate Performance: The Company's exclusive formula is designed specifically for maximizing sexual performance through a proprietary blend of vitamins and supplements.  

Empowered Products' president and CEO, Scott Fraser, added, "Our accelerated product growth is directly attributable to the inspirational feedback of our loyal consumer base. By listening to the specific needs of our customers, and then delivering on our promise of creating the very best wellness products on the market, we're making the world a happier place through enhanced intimacy. The feedback we're receiving on our PINK® Elevate for Women line has been overwhelmingly positive – and we continue to urge our customers to become Official Product-Testers for all our upcoming product launches."

The global market for sexual wellness products is growing exponentially as consumer trends continue to drive demand for new and unique formulas that foster self-directed sensual well-being. The development of Empowered Products' active and expanding customer niche in 30-plus countries demonstrates the growing worldwide appetite for the company's products.  

About Empowered Products, Inc.

Empowered Products, in just our first nine years of operation, has quickly forged a commanding presence in the global wellness industry with the development, manufacture, and worldwide distribution of currently 17 high quality, elegantly packaged health products. Headquartered in Nevada, USA, our empowering products are currently available at over 3,000 retail locations in more than 30 countries spanning four continents.  Investors are encouraged to visit the company's website at www.EmpoweredProducts.com and to call our EMPO Shareholder Request Line: 877-305-1160

Forward-Looking Statements

This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.  Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future.  Actual results could differ from those projected in any forward-looking statements due to numerous factors.  Such factors include EMPO's ability to develop and manufacture products that will gain market acceptance in the competitive wellness industry.  These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements.  Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate.  Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's recent current reports on Form 8-K, our annual report on Form 10-K, our quarterly reports on Form 10-Q, and other periodic and current reports filed from time to time with the Securities and Exchange Commission.

SOURCE Empowered Products, Inc.

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