Pindrop's 2025 Voice Intelligence & Security Report Reveals +1,300% Surge in Deepfake Fraud

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Pindrop

Jun 12, 2025, 08:00 ET

New data from the leader in voice authentication and fraud detection estimates fraud attempts in U.S. contact centers now occur every 46 seconds, with synthetic voice attacks skyrocketing across retail (+107%), banking (+149%), and insurance (+475%).

ATLANTA, June 12, 2025 /PRNewswire/ -- Pindrop, a leader in voice authentication and fraud detection technology, today released its 2025 Voice Intelligence & Security Report, revealing a dramatic escalation in AI-powered fraud and deepfake attacks across industries.

The Report provides a deep dive into pressing security issues and future trends in the enterprise, including within contact centers serving financial and non-financial institutions. Among the most striking findings: deepfake fraud attempts rose by more than 1,300% in 2024, jumping from an average of one per month to seven per day, while fraud in contact centers reached its highest level in six years.

"Voice fraud is no longer a future threat—it's here, and it's scaling at a rate that no one could have predicted," said Vijay Balasubramaniyan, CEO and co-founder of Pindrop. "Deepfakes, synthetic voice tech, and AI-driven scams are reshaping the fraud landscape. The numbers are staggering, and the tactics are growing more sophisticated by the day."

In 2024, Pindrop analysis of deepfake activity over 1.2B customer calls found:

  • +475% increase in synthetic voice attacks at insurance companies, and a +149% rise at banks.
  • +173% increase in synthetic voice calls between Q1 and Q4.
  • +61% increase in fraud rates of personally identifiable information (PII) and bank account data.1
  • +26% increase in fraud attempts, exceeding Pindrop's projected 4% rise.
  • A doubling of retail fraud, with the sector now experiencing an average of 1 fraud attempt in every 127 calls—5x higher than financial institutions.

Fraudsters are also deploying increasingly sophisticated tactics, from spoofing-as-a-service platforms to AI-enhanced phishing and synthetic voice modulation. Many are leveraging breached personally identifiable (PII) data and dark web tutorials to bypass traditional defenses, both inside the contact center and beyond. Additionally, the Report cites a growing trend in deepfake job candidates who are using AI-generated voices and video to deceive recruiters during remote interviews, putting corporate hiring processes at risk. These threats are not new to Pindrop: the organization recently launched Pindrop® Pulse™ for Meetings, a product designed to detect deepfakes in real time and help protect against impersonation in high-stakes video and voice interactions.

The Broader Fraud Ecosystem

Today's fraud threats extend beyond voice. For example, Pindrop's VISR Report highlights a 704% rise in face swap attacks and a 255% surge in mobile web injection attacks in 2023, per data from iProov. Across industries, AI now drives 42.5% of fraud attempts, with nearly 1 in 3 considered successful, according to Signicat.

2025 Forecast: Fraud at the Speed of AI

Looking ahead, Pindrop forecasts AI-driven threats growing at an unprecedented pace:

  • Deepfaked calls are projected to increase +155% in 2025.
  • Deepfake-related fraud is expected to grow +162%, making up an increasingly large share of total fraud.
  • Retail fraud, which rose 107% in 2024 according to Pindrop analysis, is projected to more than double again in 2025, reaching 1 in every 56 calls.
  • Contact centers could face $44.5B in fraud exposure in 2025.

"Fraudsters are evolving at warp speed—so our solutions must evolve even faster," said Rahul Sood, Chief Product Officer at Pindrop. "The team at Pindrop is relentlessly innovating to help enterprises verify the right human and build trust in today's AI era. Whether it's the contact center or across various real-time communication channels, we're making security smarter, faster, and frictionless."

For more information and to download the 2025 Pindrop Voice Intelligence & Security Report, please visit https://www.pindrop.com/research/report/voice-intelligence-security-report/.

About Pindrop:
Pindrop solutions are leading the way to the future of voice by establishing the standard for identity, security, and trust for every voice interaction. Pindrop solutions protects some of the world's biggest banks, insurers, and retailers using patented technology that extracts intelligence from every call and voice analyzed. Pindrop solutions help detect fraudsters and authenticate genuine customers, reducing fraud and operational costs while improving customer experience and protecting brand reputation. Pindrop, a privately held company headquartered in Atlanta, GA, was founded in 2011 by Dr. Vijay Balasubramaniyan, Dr. Paul Judge, and Dr. Mustaque Ahamad and is venture-backed by Andreessen Horowitz, Citi Ventures, Felicis Ventures, CapitalG, GV, IVP, and Vitruvian Partners. For more information, please visit pindrop.com.

1  Insikt Group, Annual Payment Fraud Intelligence Report: 2024

SOURCE Pindrop