Pindrop Launches Pulse Inspect: A Cutting-Edge Solution to Combat Deepfakes and the Spread of Misinformation

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Aug 15, 2024, 09:00 ET

Pindrop^® Pulse™ Inspect enables media, social media networks, nonprofits, and governments to maintain content integrity by identifying AI-generated audio with 99% accuracy

ATLANTA, Aug. 15, 2024 /PRNewswire/ -- Pindrop, a global leader in voice authentication and security since 2011, today announced the launch of Pindrop^® Pulse™ Inspect in Preview. This innovative tool, the latest addition to Pindrop's cutting-edge deepfake detection Pindrop^® Pulse™ product family, can detect AI-generated speech in any digital audio file with 99% accuracy¹. Following the launch of Pindrop Pulse earlier this year and Pindrop's latest financing in July, Pindrop Pulse Inspect extends Pindrop's technology beyond just call centers, but now offers a new use case for media organizations, nonprofits, government agencies and social media networks. Pulse Inspect quickly analyzes and verifies whether media files contain synthetic speech so customers can proactively prevent the spread of misinformation and maintain their brand credibility.

Generative AI has led to a rise in deepfakes, posing a serious threat to organizational credibility. Pindrop's Deepfake and Voice Clone Consumer Sentiment Report, estimates that over 12 million U.S. adults know someone who has personally had deepfakes created without their consent. These synthetic files are often spread through platforms like YouTube, TikTok, Instagram, Facebook and news media. To help prevent exposure to these evolving threats, organizations can adopt this cutting-edge technology to safeguard their public image and credibility. Pindrop's Pulse solution tackles this issue head on by detecting deepfakes with exceptional accuracy.

By adopting Pulse Inspect, users can upload audio files into the Pindrop platform to quickly and accurately determine if the files contain synthetic speech. Pindrop provides immediate deepfake scores and visibility into specific parts of the file that are identified as containing synthetic or deepfake artifacts, so the user can pay closer attention to that segment when reviewing and conducting the analysis. With Pulse Inspect, users can take swift action in safeguarding the integrity of content before distributing on any online public news, social, or publishing platform.

"For over a decade, Pindrop has been at the forefront of innovation in voice authentication and security. For example, we discovered the source TTS engine used in the Biden deepfake incident earlier this year, and the critical need for robust deepfake detection mechanisms has come through loud and clear in my conversations with dozens of stakeholders across industries," said Pindrop co-founder and CEO, Vijay Balasubramaniyan. "Today, we are launching Pulse Inspect to extend our expertise in deepfake detection to organizations like media, nonprofits, governments and social media networks at a pivotal time in history. With Pulse Inspect, we're empowering organizations to safeguard the integrity of their content, and bring trust back to the modern digital age."

Pulse Inspect is powered by Pindrop's advanced deepfake detection technology, which NPR reported as 40 percentage points² more effective than the nearest competitor in an independent study. Pindrop has trained its deepfake detection model on 350+ deepfake generation tools, 20M+ unique utterances and 40+ languages, covering over 90% of the internet's spoken languages³. Continuous deepfake scores are provided every four seconds, allowing the identification of synthetic versus human content in mixed media. Tracking the liveness continuously enables Pulse Inspect to detect which segments of the audio are synthetic versus genuine, which is particularly helpful when only part of the audio is a deepfake. Its easy-to-use, API-driven batch-processing platform and simple user interface provide clear analysis (synthetic vs. non-synthetic) with adjustable thresholds based on risk tolerance, ultimately saving time, money, and resources.

"As a leader in synthetic voice for Hollywood, Respeecher established guidelines and policies that ensures our technology is not misused, and we remain committed to pioneering ethical development and use of AI voice cloning technology," said Alex Serdiuk, CEO and Co-Founder of Respeecher, a partner of Pindrop. "Pindrop's Pulse Inspect technology helps us ensure that our detection technology stays ahead of generative AI attack threats. We are excited to see the launch of Pindrop Pulse Inspect, and look forward to putting the technology in the hands of our joint customers so they can forensically examine any audio and determine its synthetic provenance."

"With the upcoming US elections and dramatic growth in synthetic AI-generated audio appearing in these calls in 2024, YouMail, a visual voicemail and Robocall blocking service, recognizes Pindrop Pulse Inspect as the go-to solution to accurately detect deepfakes in voice calls," said Mike Rudolph, Chief Technology Officer at YouMail. "Pindrop's technology was not only resilient to different audio formats but was impressively accurate at scale. We are excited to partner with Pindrop to identify the election-related robocalls that are deepfakes, especially as the volume of these calls ramps during the critical US election season."

"TrueMedia.org is a non-profit, non-partisan AI project to fight disinformation in political campaigns by identifying manipulated media," said Oren Etzioni, CEO of TrueMedia.org. "Our comprehensive evaluation found Pindrop's audio deepfake detection has better accuracy than other alternatives in detecting synthetic speech. We are excited to partner with Pindrop in this mission, and add Pindrop's deepfake detection technology in the solution for our customers and users across the world."

For more information about Pindrop, please visit pindrop.com/products/pulse-inspect.

About Pindrop:
Pindrop's solutions are leading the way to the future of voice by establishing the standard for identity, security, and trust for every voice interaction. Pindrop's solutions protect some of the world's biggest banks, insurers, and retailers using patented technology that extracts intelligence from every call and voice analyzed . Pindrop solutions help detect fraudsters and authenticate genuine customers, reducing fraud and operational costs while improving customer experience and protecting brand reputation. Pindrop, a privately held company headquartered in Atlanta, GA, was founded in 2011 by Dr. Vijay Balasubramaniyan, Dr. Paul Judge, and Dr. Mustaque Ahamad and is venture-backed by Andreessen Horowitz, Citi Ventures, Felicis Ventures, CapitalG, GV, IVP, and Vitruvian Partners. For more information, please visit pindrop.com.

¹ See https://www.pindrop.com/blog/exposing-the-truth-about-zero-day-deepfake-attacks-metas-voicebox-case-study for more details on Pindrop’s internal analysis performed on a dataset of about 200k samples of both genuine and deepfake samples
² In the NPR study, Pindrop detected 81 out of possible 84 (96.4%) voice samples correctly, compared to the nearest competitor who detected 47 out of 84 (56% - excludes samples identified as inconclusive).
³ Statista: Languages most frequently used for web content as of January 2024

SOURCE Pindrop