Pilot Flying J Welcomes Back Life is Why We Give™ Campaign this February
Sets goal to raise $1 million throughout the month in support of American Heart Association
KNOXVILLE, Tenn., Jan. 30, 2019 /PRNewswire/ -- Pilot Flying J, the largest operator of travel centers in North America, today announced its goal to raise $1 million this February to support the American Heart Association (AHA) in honor of American Heart Month. As part of the company's longstanding commitment to giving back, Pilot Flying J invites guests and team members to help kick off its second year of the Life is Why We Give™ campaign in travel centers and convenience stores across the country.
Last year, Pilot Flying J partnered with guests and team members to raise $981,000 in support of AHA's mission to be a relentless force for a world of longer, healthier lives – ranking among the top five national fundraisers for AHA's Life is Why We Give™ campaign.
Pilot Flying J's goal to raise $1 million this year will have an immense impact on the research and programs of AHA. For example, $1 million will help the organization provide more than 60 million kids with healthy school lunches.
"Everyone should be able to live a longer, healthier life – and that reason is why Pilot Flying J gives," said Mike Rodgers, senior vice president, chief strategy & information officer at Pilot Flying J and AHA board member. "Last year, we began this journey to bring heart health awareness to our guests and team members across the country, and we are honored to support American Heart Association's Life is Why We Give™ campaign again this year. We were personally touched and inspired by the stories shared and the incredible generosity shown in support of such an important cause which affects so many of our loved ones. This year, we hope to continue this momentum and provide different ways for our guests and team members to help contribute to a healthier tomorrow."
During the month of February, Pilot Flying J's fundraising initiatives include:
- Paper Heart Icons: $1, $3 and $5 red hearts will be available at all locations for purchase. The full amount purchased will be donated directly to the AHA.
- Purchase Round Up*: Guests can round up their purchase to the nearest whole dollar. Pilot Flying J will donate the full amount of each round-up to the AHA.
- Donate Online: A donation link will also be included on the Pilot Flying J website at https://pilotflyingj.com/life-is-why throughout the month of February to provide guests another convenient way to donate.
Pilot Flying J recognizes diet and exercise as essential components in preventing heart disease for its guests and team members. In January, the company launched its new "Commit to Fit" program focused on enhancing team members' overall well-being in five areas of health: physical, nutritional, sleep, emotional and financial. Throughout the month of February, the company will also be featuring deals on healthier food and beverage options that are perfect for those on the go. Guests can save with exclusive offers in the Pilot Flying J app and with a buy one get one free Thungry™ deal on healthy snacks including Wonderful Pistachios and select protein bars with a beverage purchase.
Pilot Flying J encourages its more than 1.6 million daily guests, team members and loved ones to join the company in the fight against heart disease throughout the month of February and donate in-store at participating locations or via the Pilot Flying J website.
*Certain purchases (including, without limitation, fuel and fuel additives and purchases made on fleet cards or direct bill programs) are not eligible for round-up contributions.
About Pilot Flying J
Pilot Flying J, the largest operator of travel centers in North America, is committed to connecting people and places with comfort, care and a smile at every stop. Headquartered in Knoxville, Tennessee, Pilot Flying J has more than 750 retail locations in 44 states, Roadside assistance available at over 135 locations nationwide and growing as part of its Truck Care program, 44 Goodyear Commercial Tire and Service Centers, and 34 Boss Shops. The Pilot Flying J network provides drivers with access to more than 72,000 parking spaces for trucks with Prime Parking at more than 400 locations, 5,200 deluxe showers and more than 6,200 diesel lanes with 5,200 offering Diesel Exhaust Fluid (DEF) at the pump. Pilot Flying J is currently ranked No. 14 on Forbes' list of America's Largest Private Companies. Visit www.pilotflyingj.com for more information.
About Life Is Why We Give™
We all deserve to live a long, healthy and happy life. However, heart disease and stroke are robbing too many of us from this innate entitlement. The American Heart Association is working to ensure that everyone has an opportunity to live their best life. When people donate or purchase goods and services that benefit the AHA from our Life is Why We Give cause supporters, it puts us closer to the quality of life we all deserve. Life Is Why We Give allows consumers to think about their reasons to live healthier, longer lives and to give in honor of those reasons. Too long, heart disease and stroke have stolen our precious moments. It's time we fight back together and affirm that we're more powerful than these diseases… because everyone has a reason to live a longer, healthier life… and that reason is why we give.
SOURCE Pilot Flying J
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article