Pilot Flying J Launches Frequent Fueler Advantage as New Loyalty Program for Drivers, RV Owners

KNOXVILLE, Tenn., Dec. 30, 2010 /PRNewswire/ -- Pilot Flying J is launching Frequent Fueler Advantage, an enhanced loyalty program on Jan. 3 for professional drivers and RV customers.

Frequent Fueler Advantage will allow professional drivers to instantly accrue and redeem loyalty points in all participating Pilot and Flying J travel centers, travel plazas and restaurants across the U.S. and Canada. Added benefits of the new program for professional drivers include extended shower expirations for loyal customers, shower credits for expeditors and in-store rewards. RV cardholders in the program will receive instant discounts on fuel, propane purchases and dumping fees. Coming soon, RV cardholders will receive discounts at the truck diesel islands in addition to the specified RV fueling lanes.

Pilot Flying J will also offer Pump Start to all Frequent Fueler Advantage cardholders. Pump Start will allow drivers paying with cash, a check or a third-party credit card to use their Frequent Fueler Advantage card to start the fuel pumps. Members must register their card at the cashier counter and must have 500 gallons of purchase history in order to activate the Pump Start feature.

Pilot Flying J will continue to honor points accumulated on the Frequent Fueler, RV Real Value Card and Driver Payback cards. Pilot Flying J is asking that drivers register these cards under the new program in order to take full advantage of all benefits.

"By registering for the Frequent Fueler Advantage, our customers will be able to instantly access enhanced benefits," said Pilot Flying J President and CEO Jimmy Haslam. "In addition, Pilot Flying J will be able to better serve our customers by designing benefits that more closely match their needs and wants."

Drivers may register their cards at www.FrequentFuelerAdvantage.com or at cashier desks and kiosks in Pilot and Flying J locations.

About Pilot Flying J

Pilot Flying J is headquartered in Knoxville, Tennessee, and has more than 550 locations in North America. The company employs approximately 20,000 people and is the largest operator of travel centers in North America.

SOURCE Pilot Flying J

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