Piecing It Together: Conducting Effective Online Marketing Campaigns

NEW YORK, Oct. 17, 2013 /PRNewswire/ -- An online marketing campaign is comprised of many moving parts.  While unexpected obstacles might arise once the campaign is set in motion, there are steps your small business can take to build a solid foundation and set your marketing efforts up for success. Beyond the most basic step of establishing a goal and strategy to achieve said goal, it is important that campaigns:

• Leverage existing company content
• Use the social platforms where the brand has an established presence to promote the campaign
• Provide consistent messaging across channels and advertising supporting the campaign
• Have a clear call to action driving the audience to a central landing page

Heather Wied, Resident Writer and Marketing Director for @Kbuuk, covers these ideas and offers six tips for running successful digital marketing campaigns in her latest article for PR Newswire's Small Business PR Toolkit.

To learn more:  http://bit.ly/17Nw3U8

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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