PicsArt Creative Photo Editing and Sharing Platform to Launch Hilary Duff "All About You" Campaign

PicsArt's 50 million monthly active users and Hilary Duff fans will gain access to customizable features to creatively interact with imaging from Hilary's new single and compete in a themed contest.

News provided by

PicsArt

Oct 30, 2014, 09:00 ET

SAN FRANCISCO, Oct. 30, 2014 /PRNewswire/ -- The Hilary Duff "All About You" PicsArt campaign equips users and Hilary's fans with exclusive "All About You" creative to build personalized imaging using the full featured PicsArt photo editing and drawing app and to share those artistic expressions through the app's photo and art creative sharing platform with 50 million monthly active users.

Hilary Duff cares deeply about connecting with her fans and inspiring others through her "All About You" lyrics and music. The PicsArt platform provides a set of interactive touch points, creative tools, and social capabilities for all users and Hilary fans from around the world to artistically engage. This is why Hilary Duff and PicsArt are coming together to furnish fans with personalized "All About You" tools to create, express, and share on PicArt and across other social channels and be a part of Hilary's artistic journey.

During the following two weeks, PicsArt will launch a series of "All About You" celebrations as Hilary engages her fans through her official PicsArt profile. Getting a glimpse of the world and song themes through her camera lens, fans will be able to edit, create, and share exclusive #freetoedit photos, shot from the "All About You" music video.

Through this unique collaboration, Hilary's fans will engage with a free "All About You"-themed clipart and frame package only available for download in the PicsArt Shop. Users will be able to socialize, like, or even share these images and their experience across PicsArt or any other social channel such as Instagram, Facebook, or Twitter.

Finally PicsArt will host an "All About You"-themed community wide Graphic Design Contest for users to create their own cover image for Hilary's new song. For the first time ever, the PicsArt contest winner will receive a special prize package from Hilary Duff herself and Hilary will have a final voice in selecting the winner and will announce that person on her existing social feeds through Facebook and Twitter.

About Hilary Duff
Hilary Duff is currently promoting her hot single "All About You" off her upcoming RCA Records debut album. Hilary gained fame on the Disney Channel's top-rated series "Lizzie McGuire" in 2001. Shortly after, Duff starred in numerous feature films including "The Lizzie McGuire Movie,'" "Agent Cody Banks," "A Cinderella Story," "Cheaper by the Dozen," and more serious roles such as co-starring in John Cusack's critically acclaimed 2008 film "War, Inc." and "According to Greta," in which Hilary plays the title character and co-stars with Oscar winner Ellyn Burstyn. Coming up, Hilary is set to grace the silver screen once again in her role as twenty-something Kelsey in TV Land's newest original series "Younger," alongside Tony Award winner Sutton Foster, Debi Mazar and Miriam Shor. The series is written, executive produced and directed by Darren Star of "Sex and the City" and is based on the novel of the same name by Pamela Redmond Satran. In addition to her acting, Duff also has a prolific and successful singing career, entering the Top-40 music charts with the singles "So Yesterday" and "Come Clean." Her first album "Metamorphosis," reached #1 on the Billboard 200, selling four million copies. Overall, Hilary has sold more than 15 million records worldwide. She has won two platinum awards and her concerts are routinely sold out as she attracts a large and loyal fan base. In 2014, Duff signed with RCA Records and is currently finalizing her fifth studio album. The highly anticipated and buzzed about album marks her first original material since 2007. Among her many accolades, Duff was honored with two separate Teen Choice Awards and was also named by Teen People as one of the magazine's "25 Hottest Stars Under 25." Hilary is passionate about several charitable causes, especially those involving children and animals. Her charity work includes the founding of Blessings in a Back Pack which helps inner city schoolchildren get the nutrition they need. She's also involved with the Make-A-Wish Foundation.

About PicsArt
PicsArt is a leading free and full featured mobile photo editing and drawing app and the fastest growing community of creatives. PicsArt is focused on building the largest interactive social gallery in the world. It empowers anyone to transforms photos into works of art or create drawings from a scratch and to discover, inspire and socialize with a global community. PicsArt has over 175 million organic installs across Android, iOS, Windows Phone and Windows 8.1 devices, with over 50 million monthly active users and millions of images edited and shared daily.

FB: https://www.facebook.com/HilaryDuff?ref=br_tf
Twitter: https://twitter.com/HilaryDuff
Instagram: http://instagram.com/hilaryduff

link to use for All About You single: http://smarturl.it/AllAboutYou?IQid=picsart

Logo - http://photos.prnewswire.com/prnh/20141029/155388LOGO

SOURCE PicsArt