Physiotherapy Associates Unveils New Brand Identity
EXTON, Pa., May 12, 2015 /PRNewswire/ -- Physiotherapy Corporation, a leading national provider of outpatient physical therapy, occupational therapy, and orthotic and prosthetic services unveiled a new brand identity, symbolized by the introduction of a new logo and tagline that signifies its growth and continued commitment of providing superior patient care.
For the first time in over 25 years, the Physiotherapy Associates brand will migrate and be known as Physio. Upon the anticipated 2 year completion the Physio Brand Family will consist of seven core brands: Physio, Physio O&P, PhysioKids, Physio@Work, PhysioLink, Keystone Physical Therapy and Champion Sports Medicine.
In addition, Physio announced effective May 4th, its orthotic and prosthetic clinics will officially change their name to Physio O&P. Prosthetic Orthotic Solutions, Inc. (POSI) will continue and is positioned as the Physio O&P division Center of Excellence.
"Today is a special day for our company, for our new brand identity, and especially for our ongoing commitment to improve the health and wellness of our patients. Our new tagline: Live Better, Work Smarter, Play Harder is a powerful statement that reflects the promises we make to our patients and communities we serve. We fulfill that promise each day through our clinical excellence and the therapeutic services we offer to help restore function and mobility to our patients empowering them to move at the speed of their life," says Hank Balavender, PT CEO of Physio.
The new logo is simple, yet modern and elegant. A three-dimensional abstract design that is fluid in motion with three significant shapes in bright, bold colors which represent the interconnectivity of our relationships with our patients, our physicians and our employees as well as a 360 holistic approach to the care we provide.
Physio is one of the nation's largest families of physical and occupational therapy, orthotic and prosthetic providers dedicated to helping patients of all ages live better, work smarter and play harder. In understanding that people want to move at the speed of their own lives, Physio personalizes patient care across each of its comprehensive programs to help patients achieve their goals and reach their full potential. We are committed to bringing the freedom of motion to our patients. Whatever the goal, we work side by side with patients, delivering hands-on care to meet that goal.
For more information, please visit us at myphysio.com. To view a video on Physio's new brand identity, click here.
Media Contact:
Steve Oliver
Vice President of Marketing
610.884.4430
Logo - http://photos.prnewswire.com/prnh/20150512/215450LOGO
SOURCE Physiotherapy Associates
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