Physicians Practice and Moffitt Cancer Center to Improve Patient Care in Tampa, FL

BALTIMORE, May 26 /PRNewswire/ -- Physicians Practice and Moffitt Cancer Center have joined forces to help provide area physicians and their staff more time to devote to patient care. This new partnership is a unique program designed to help doctors in the Tampa area better handle the cumbersome and time-consuming issues of managing a busy practice. Through this new alliance, Moffitt Cancer Center will use Physicians Practice's extensive resources to deliver essential practice management tools to help local physicians manage the business aspects of medicine more efficiently and effectively.

Physicians' need for practice management information is an ever-increasing one. According to PricewaterhouseCoopers, every hour a physician spends with a patient results in 36 minutes of paperwork. Additionally, the cost of running a medical practice has increased and now consumes as much as 62 percent of the revenue (2007 Medical Group Management Association Cost Survey), while reimbursement continues to decline from year to year (2006 and 2007 Physicians Practice Fee Schedule Surveys). Furthermore, according to the 2008 Future Physicians of America Survey, nearly 70 percent of medical students do not feel adequately prepared for managing or owning a practice in the future.

Under their new partnership, Moffitt Cancer Center will sponsor the distribution of Physicians Practice to approximately 3,463 local doctors in the Tampa area. Physicians Practice will be mailed monthly, beginning in May 2010, and will serve to help physicians and their office staff address the numerous challenges faced by today's medical practices. The journal will also feature a section sponsored and written by Moffitt Cancer Center highlighting the hospital's latest clinical offerings as well as articles of interest to physicians in the region. The partnership with Physicians Practice will also provide digital resources to local physicians including practice management e-newsletters and access to PhysiciansPractice.com, a comprehensive practice management Web site.

"By partnering with Physicians Practice we hope to provide a resource for physicians that will make their job easier and allow for more time with their patients," said Melissa Mackey, director of Public Relations and Marketing at Moffitt. "The end result we feel, will be a win-win for our whole community."

"It is great to be able to partner with Moffitt Cancer Center to bring practice management information and resources directly to Tampa physicians," says Marcy Holeton, Senior Vice President and General Manager of UBM Medica US. "Our expertise in practice management and technology will help Moffitt Cancer Center medical practices to spend less time on business and more time with patients."

For more information on the benefits of partnering with Physicians Practice to improve patient care, visit www.PhysiciansPractice.com, and select For Hospitals.

About Physicians Practice

For 20 years, healthcare executives have turned to Physicians Practice to help them cultivate physician relationships. Physicians Practice journal maintains approximately 50 hospital partnerships and is distributed to more than 200,000 practicing physicians. We create award-winning content and multimedia services to help community-based doctors in the United States strengthen their practice operations, which ultimately improves patient care. Physicians Practice is owned by UBM Medica, a division of United Business Media (UBM.L). Visit www.PhysiciansPractice.com for additional information about our acclaimed healthcare business education solutions.

About Moffitt Cancer Center

Located in Tampa, Florida, Moffitt Cancer Center <http://www.insidemoffitt.com/>  is an NCI <http://www.cancer.gov/>  Comprehensive Cancer Center - a designation that recognizes Moffitt's excellence in research and contributions to clinical trials, prevention and cancer control. Moffitt currently has 14 affiliates in Florida, one in Georgia and two in Puerto Rico. Additionally, Moffitt is a member of the National Comprehensive Cancer Network <http://www.nccn.org/> , a prestigious alliance of the country's leading cancer centers, and is listed in U.S. News & World Report <http://health.usnews.com/best-hospitals/rankings/cancer/data>  as one of "America's Best Hospitals" for cancer. Moffitt's sole mission is to contribute to the prevention and cure of cancer.

SOURCE UBM Medica

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