Phusion Projects Introduces Moskato Life

CHICAGO, May 22, 2012 /PRNewswire/ -- Phusion Projects, LLC announced the introduction of Moskato Life, a unique malt-based, progressive adult beverage that drinks like a moscato wine, which is currently the third most consumed wine in the U.S.  The new product line showcases Phusion's ability to recognize changing consumer tastes and deliver innovative beverage flavors.

(Photo:  http://photos.prnewswire.com/prnh/20120522/CG11180)

Moskato Life is a combination of light carbonation and sweetness that delivers on consumer's desire for varied drink choices.  Packaged in a 750 ml bottle at 6 percent alcohol by volume (ABV), Moskato Life is available in two flavors - Moscato and Rose. The product is available now in select markets with national availability by the summer's end.

In developing Moskato Life, Phusion studied the gain in popularity of moscato wine, best known for its light-bodied, sweet taste and recent recognition in the hip-hop and urban community. Traditionally an after-dinner wine, moscato has taken up new residency as a more mainstream beverage among the under 40 crowd.

"We strive to be an innovative company that recognizes trends in the beverage industry and work to develop products that align well with those opportunities," said Chris Hunter, one of the co-founders of Phusion Projects. "Moskato Life is a malt-based beverage that represents attainable luxury, showing consumers it doesn't have to cost a lot to live a lavish lifestyle."

The Moskato Life line will be supported by marketing efforts including an interactive web presence of dedicated Facebook page with targeted advertising.

About Phusion Projects

Phusion Projects, LLC is a Chicago – based alcoholic beverage company that sells its products – including Four Loko, Poco Loko, Earthquake and Moskato Life – nationwide.  From the company's inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatched standards in this regard. To learn more about Phusion Projects and its commitment to responsible drinking, please visit http://www.phusionresponsibility.com  and http://www.phusionprojects.com. In addition, we encourage you to learn the facts about Four Loko at http://www.phusionprojects.com/factvsfiction.html.

SOURCE Phusion Projects

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