Phusion Projects Announces New Product: Four Loko XXX Limited Edition

New product will rotate flavors every four months, allowing distributors and retailers to provide a variety of exciting new flavors to customers on an ongoing basis

CHICAGO, Jan. 4, 2011 /PRNewswire-USNewswire/ -- Phusion Projects today announced the launch of its newest product: Four Loko XXX Limited Edition.  The innovative product will feature a brand new Four Loko flavor profile every four months, beginning with Green Apple in January 2011.  The cans and packaging will retain one consistent UPC code to facilitate easy distribution and sale.

Jaisen Freeman, a Phusion Projects co-founder, stated, "In the new year, we'll continue to introduce exciting new products that consumers love.  We built our business by responding to what consumers want, and Four Loko XXX Limited Edition continues that tradition."

Four Loko XXX Limited Edition builds on key trends in the alcohol industry and is designed to satisfy consumer demand for Phusion Projects' latest products.  Seasonal or Limited Edition packages consistently rank as the best selling products in segments such as craft beers, but distributors are simultaneously overloaded with new packages, cans and universal product codes (UPCs).  Four Loko XXX Limited Edition reconciles these trends by allowing distributors and retailers to offer consumers the latest Four Loko flavors while using the same UPCs throughout the year.

"From our inception, Phusion Projects has always led the alcohol industry with new, innovative products, and we're building on that legacy with Four Loko XXX Limited Edition," said Jeff Wright, a Phusion Projects co-founder.  "This product line represents the latest evolution of the Progressive Adult Beverage category – and since each flavor will only be around for a limited time, we hope our customers will try each one while they can and then tell us what they think about it."

"Like all reformulated Four Loko products, Four Loko XXX Limited Edition does not contain caffeine or other stimulants," added Chris Hunter, a Phusion Projects co-founder.  "We're in complete compliance with federal and state regulations, and we're looking forward to continued cooperation with the Food and Drug Administration and state alcohol boards in 2011."

Four Loko XXX Limited Edition is being shipped to select markets now, and will be rolled out to all Phusion Projects' markets over the next several weeks.  Following Green Apple, the next flavor, Blueberry Lemonade, will be rolled out in May.

About Phusion Projects

Phusion Projects, LLC is a Chicago-based alcoholic beverage company that sells its products – including Four Loko, Four MaXed and Earthquake – nationwide.  From the company's inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatched standards in this regard. To learn more about Phusion and our commitment to responsible drinking, please visit our website: http://www.phusionprojects.com.  

SOURCE Phusion Projects, LLC

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