Phusion Projects Announces BE BLUE Program

CHICAGO, June 1, 2012 /PRNewswire/ -- Phusion Projects, LLC today announced the inaugural year of their philanthropic program, BE BLUE, which will benefit the Prostate Conditions Education Council (PCEC). Throughout the month of June, the company hopes to raise $10,000 for the organization whose mission is to "save and improve the lives of men and their loved ones in early detection, research, education and awareness for prostate cancer and all prostate conditions."

(Logo: http://photos.prnewswire.com/prnh/20120601/CG16871LOGO)

The newly launched BE BLUE program will challenge the employees of Phusion Projects to raise awareness and funds for PCEC by wearing various blue items throughout the month of June—Men's Health Month—to get people talking about prostate health assessments and prevention. Around 100 employees will be uploading pictures of themselves in their blue attire to the Phusion Projects Facebook page and the company has an internal competition between their East and West Coast divisions for pride and bragging rights.  The program is being piloted in 2012, with the goal of expanding it next year to include distributors and consumers in supporting the cause.

"One in six men will be diagnosed with prostate cancer in their lifetime, and Phusion Projects is dedicated to raising awareness for this issue in the hopes that more men will get screened for this type of cancer," said Chris Short, vice president of communications. "We encourage our employees to participate in a program that could likely impact someone they are close to. Our goal is to educate our employees about this important cause, and they in turn will raise awareness about BE BLUE and PCEC's vital mission."

"We are excited that Phusion Projects has selected the PCEC as the beneficiary of the BE BLUE program and appreciate their dedication and support," said Heidi Schuman, national race director for PCEC. "We look forward to piloting this program in 2012 and working with Phusion in the coming years."

For more information on our corporate initiatives, visit the Phusion Projects Facebook page.

About Phusion Projects

Phusion Projects, LLC is a Chicago-based alcoholic beverage company that sells its products – including Four Loko, Four MaXed, Earthquake and Moskato Life – nationwide.  From the company's inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatched standards in this regard. To learn more about Phusion Projects and its commitment to responsible drinking, please visit http://www.phusionresponsibility.com and http://www.phusionprojects.com. In addition, we encourage you to learn the facts about Four Loko at http://www.phusionprojects.com/factvsfiction.html.

About Prostate Conditions Education Council

A national organization committed to men's health, the Prostate Conditions Education Council (PCEC) is the nation's leading resource for information on prostate health.  The PCEC is dedicated to saving lives through awareness and the education of men, the women in their lives, as well as the medical community about prostate cancer prevalence, the importance of early detection, and available treatment options, as well as other men's health issues.  The Council – comprised of a consortium of leading physicians, health educators, scientists and prostate cancer advocates – aims to conduct nationwide screenings for men and perform research that will aid in the detection and treatment of prostate conditions.

PCEC organizes hundreds of free or low-cost screening sites annually for more than 125,000 men across the United States and internationally.  To date, the program has resulted in over 5 million prostate health assessments.

SOURCE Phusion Projects