PhoneGuard Signs on as OrderMotion's Latest Direct Response TV Client
Options Media Group Holdings' anti-texting-while-driving mobile application to use OrderMotion's campaign management platform.
BURLINGTON, Mass., Nov 22, 2010 /PRNewswire/ -- (http://www.myprgenie.com) -- OrderMotion, Inc., the leading web-based platform for direct-to-consumer (D2C) campaign analytics and order management, today announced that Options Media Group Holdings, Inc. (OTC Bulletin Board: OPMG) has selected OrderMotion to process and manage all order and customer data generating from its direct response television (DRTV) advertising campaigns featuring its PhoneGuard DriveSafe Software(TM) mobile application. OrderMotion's platform will help optimize PhoneGuard's business from customer acquisition through retention.
PhoneGuard technologies promote safe, legal and appropriate use of mobile phones while driving or during school or work hours. Targeted primarily for parents and employers for use with their families and employees, PhoneGuard is seeking to partner with leading wireless carriers, handset manufacturers and big box retailers.
"OrderMotion's platform allows us to focus on growth initiatives in the mobile and smart phone applications market instead of internal IT development issues," said Scott Frohman, Options Media CEO, "We're able to control and manage our customer data in real time and respond quickly to opportunities that may arise."
"Options Media Group is a great example of the growing trend for marketers to focus on what they do best while outsourcing services that typically are not their core competency," said Marty Fahey, OrderMotion CEO, "It's a strategic advantage for marketers to leverage our technology, especially in the direct response market. There are nuances and complexities to direct-to-consumer data management that OrderMotion has spent the last decade perfecting."
About OrderMotion(R), Inc.
OrderMotion is a Direct-to-Consumer (D2C) Campaign Analytics and Order Management Platform company that serves the unique needs of Direct Response and eCommerce business with Web-based technology (SaaS). Because OrderMotion integrates with eCommerce websites as well as fulfillment warehouses, call centers, customer service centers, payment processors and media agencies, OrderMotion acts as a neutral hub for real-time data consolidation. Marketers can accurately track, measure and analyze consumer purchases from acquisition through retention and then implement timely and effective revenue-generating strategies. OrderMotion is a Certified PCI Level One Service Provider and ideally suited for complex multi-pay and continuity order processing. OrderMotion is based in Burlington, Massachusetts and at http://www.ordermotion.com.
About Options Media Group Holdings, Inc.
Options Media Group Holdings, Inc. (OTC.BB:OPMG) is a growing force in mobile marketing and mobile social media. The Company provides precision direct marketing solutions including email marketing, sms/mobile marketing, sms/keyword marketing, custom lead generation and creative services. The acquisition of PhoneGuard and its DriveSafe Software(TM) safe driving mobile application in April 2010, marks Options Media Groups entrance into the North American mobile and smart phone applications market for anti-virus, anti-harassment and anti-texting while driving software. Options Media Group is based in Boca Raton, Florida and at www.optionsmedia.com and www.phoneguard.com.
Contact: Jane Schloth, [email protected], 617-904-9082
SOURCE OrderMotion, Inc.
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article