Phoenix Businesswoman Honored Among Most Influential Women in Direct Selling

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Apr 22, 2014, 03:00 ET

CHANDLER, Ariz., April 22, 2014 /PRNewswire/ -- Kathy Coover, Executive Vice President and Co-Founder of Isagenix® International, was recently named as one of the most influential women in the direct selling industry by Direct Selling News (DSN) magazine.

According to DSN magazine, "Direct Selling News selected this group of women based upon their executive leadership roles in companies that achieved inclusion in the DSN Global 100 list and the $100M Club. It comprises women who help guide our industry through their leadership and vision."

Isagenix Co-Founder & Executive Vice President Kathy Coover. (PRNewsFoto/Isagenix)

Before co-founding Isagenix in 2002, Kathy was a top income earner at three different direct selling companies, and in 2013, she was honored by the American Business Awards with the Silver Stevie Award for Female Executive of the Year. She knows that network marketing is a vehicle for financial freedom, especially for women.

Kathy sees this honor as a reflection on our Associates, saying, "It's really an award for our Associates, for all the hard work they have done to build this company. There is so much to be thankful for at Isagenix right now. Our momentum is astounding!"

Kathy's focus on leadership development has helped sales skyrocket up an astonishing 1,300 percent in only five years. And just last year Isagenix reported revenues of approximately $448 million, up 26 percent over the prior year. According to Kathy, the success of the Isagenix business is based on real product consumption producing real results.

There are currently more than 300,000 active Associates worldwide in Isagenix. The products, referred to as "solutions," include weight loss, energy and performance, healthy aging, and of course, wealth creation. The company has even been featured in leading health and wellness journals such Nutrition and Metabolism and the Nutrition Journal.

Kathy is very active with Isagenix sales associates and spends much of her time traveling to visit, mentor and encourage them. Her personal and hands-on approach to building relationships has resulted in a culture that she feels to be the company's primary asset.

"It's all about the people! Our events are like a big family reunion," Kathy says. "It's really important to us to maintain our culture as we expand. That's why we travel so much! We have built an amazing company and we offer solutions to transform lives. We equate success with the number of lives we transform, and that is what we are most proud of."

Kathy is passionate about the opportunities available in the direct sales industry, saying, "The network marketing profession is one of the best vehicles for financial freedom, if you're with the right company. We have dedicated the last 12 years to building a strong, stable company that is built to last. My goal is to free families from financial burdens so they can live the lives of their dreams."

About Isagenix
Isagenix develops and manufactures personalized solutions for weight loss, energy and performance, healthy aging and wealth creation. Isagenix products are distributed through an independent network of associates in the U.S., Canada, Puerto Rico, Hong Kong, Australia, New Zealand, Taiwan, Mexico, Singapore, Malaysia and Colombia. The company's vision is to impact world health and free people from physical and financial pain. Isagenix, established in 2002, is a privately owned company with headquarters in Chandler, Ariz., and is a member of the Direct Selling Association. For more information, visit www.Isagenix.com.