philosophy announces philanthropic partnership with first book

launches sweet dreams charity shower gel

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Sep 26, 2011, 11:01 ET

PHOENIX, Sept. 26, 2011 /PRNewswire/ -- philosophy, a brand that approaches personal care from a skin care point of view, announces a partnership with first book, a nonprofit organization that provides new books to children from low-income families. with this new alliance, philosophy expands its philanthropic outreach to aid in a cause that is very close to the brand's heritage. the celebration of children as well as the power and importance of the written word are featured prominently on their product packaging.

"celebrating the innocence and curiosity of childhood is inherent to the philosophy brand. by partnering with our friends at first book, we will make it our shared mission to ensure children have access to books and encourage a lifelong love of reading," said michael d'arminio, philosophy's chief creative officer.

the new partnership also includes the launch of philosophy's sweet dreams shampoo, shower gel & bubble bath – philosophy will donate 100% of their net proceeds from the sale of sweet dreams to first book to help provide new books to children in need. philosophy will also highlight this collaboration on a new Facebook tab, dedicated to their charity partners and initiatives.

philosophy and first book will work together to give children the gift of reading, providing them with the greatest opportunity to succeed. "philosophy is stepping up to make a real difference in the lives of children," said kyle zimmer, president and ceo of first book. "because of their support, we'll be able to provide tens of thousands of new books to children all over the country."

about philosophy

philosophy approaches personal care from a skin care point of view, while celebrating the beauty of the human spirit. our skin care, fragrances, makeup and bath and body products are formulated with scientifically-proven ingredients. philosophy skin care products have long been recommended by dermatologists. founded in 1996, philosophy is headquartered in phoenix, arizona.

about first book

first book has distributed more than 85 million books and educational resources to programs and schools serving children from low-income families throughout the united states and canada. by making new, high-quality books available on an ongoing basis, first book is transforming the lives of children in need and the elevating the quality of education. for more information, please visit www.firstbook.org or follow the latest news on Facebook and Twitter.

SOURCE philosophy