Philips Sonicare partners with TED

AMSTERDAM, Oct. 6, 2016 /PRNewswire/ -- To further its ongoing mission to improve lives through meaningful innovation, Philips Sonicare, the power toothbrush brand most recommended by U.S. dentists and hygienists, is partnering with TED, the non-profit dedicated to ideas worth spreading. To kick off the partnership, Philips supported a specially curated evening of TED Talks at TED's new NYC headquarters on Wednesday, October 5. The event included a series of conversations about what drives us as people and how we can work to change and improve our behavior.

"At Philips, we seek partners who share our commitment to encourage positive behavior change for personal health and wellbeing," said Alexander Harris, Senior Marketing Director, Philips Oral Healthcare. "This passion to create meaningful innovation is the cornerstone of our latest oral healthcare proposition."

The partnership with TED was inspired by the launch of the power toothbrush brand's latest innovation, the Philips Sonicare FlexCare Platinum Connected. The product is designed to improve users' brushing habits by informing them about their current behaviors while arming them with tools to build a better oral care routine. Philips worked closely with dental professionals and consumers alike to create a product that helps achieve personal goals and milestones to better oral health.

"The features in the Philips Sonicare FlexCare Platinum Connected have been designed to support behavioral change through real-time tracking, measurement and corrective feedback," said Dr. Mark Aloia, Global Lead for Behavior Change at Philips, who will be leading a panel discussion at the annual TEDWomen conference on October 26-28 in San Francisco, CA. Philips Sonicare will serve as a partner of the overall conference as well as the panel discussion, where a select group of TEDWomen attendees will be challenged to continue the conversation around behavior change.

Philips Sonicare FlexCare Platinum Connected features unique Smart Sensor technology that tracks location, scrubbing and pressure and uses Bluetooth® technology to sync data with the Philips Sonicare app. This creates a personalized 3D Mouth Map that identifies missed spots and guides proper brushing technique via real-time feedback to effectively reach more surfaces during each brushing session. The TouchUp feature prompts users to return to missed spots at the end of the two-minute brushing cycle, aiding users in achieving a precise clean every time.

Philips Sonicare FlexCare Platinum Connected and the Philips Sonicare app (free in the Apple App store and Google Play) is available at major retailers for a suggested retail price of $199. The product will also be available with a specialized UV sanitizer to clean brush heads for $219.

Visit philips.com/sonicareconnected and TED.com to learn about how both brands are working towards new ideas and innovations.                                   

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' wholly owned subsidiary Philips Lighting is the global leader in lighting products, systems and services. Headquartered in the Netherlands, Philips posted 2015 sales of EUR 24.2 billion and employs approximately 104,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

About TED

TED is a nonprofit organization devoted to Ideas Worth Spreading, usually in the form of short, powerful talks (18 minutes or fewer) delivered by today's leading thinkers and doers. Many of these talks are given at TED's annual conference in Vancouver, British Columbia, its TEDWomen conference and its TEDGlobal conferences—then made available, free, on TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Sal Khan and Daniel Kahneman.

TED's open and free initiatives for spreading ideas include TED.com, where new TED Talk videos are posted daily; the Open Translation Project, which provides subtitles and interactive transcripts as well as translations from thousands of volunteers worldwide; the educational initiative TED-Ed; the annual million-dollar TED Prize, which funds exceptional individuals with a "wish," or idea, to create change in the world; TEDx, which provides licenses to thousands of individuals and groups who host local, self-organized TED-style events around the world; and the TED Fellows program, which selects innovators from around the globe to amplify the impact of their remarkable projects and activities.

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SOURCE Royal Philips