Philips Sonicare For Kids Releases Limited Edition Ice Age: Collision Course Connected Power Toothbrush for Even More Brushing Fun

"Our goal with Philips Sonicare for Kids is to establish good oral care habits from the start," said Alexander Harris, Senior Marketing Director, Health & Wellness, Philips North America. "What better way to motivate kids than with their favorite characters from the new movie Ice Age: Collision Course; and a little help from Sparkly, the Philips oral care coach. "Philips Sonicare For Kids is the perfect partner to celebrate the release of the next installment of the Ice Age franchise," said Zachary Eller, SVP, Marketing Partnerships, 20th Century Fox. "Kids across the country will be more excited than ever to brush their teeth with their favorite characters, Scrat, Sid, and Manny!"

Teaching kids proper oral care habits can be a challenge for parents, while getting them excited about brushing their teeth is even more difficult. Philips Sonicare For Kids is equipped with Bluetooth® technology and a free, interactive coaching app that helps kids develop good oral care habits with the help of their personal brushing coach, "Sparkly." Parents can monitor their child's performance and progress and set up custom milestones and incentives to keep them motivated.

Offering the same patented Sonic Technology that the #1 power toothbrush brand is known for, Philips Sonicare For Kids delivers more than 500 brush strokes per second and is clinically proven to be 75% more effective than a manual toothbrush. But don't just take our word for it: not only do 98% of parents say it's easier to get kids to brush longer and better, but 91% of dental professional parents prefer Philips Sonicare For Kids for their own children.

Other features designed especially for kids include:

• Eight Fun Sticker Designs with both Ice Age: Collision Course and Sparkly characters in each box.
• KidTimer trains kids to brush for two-minutes, the dentist-recommended time.
• KidPacer alerts kids to move to the next quadrant of the mouth for a thorough clean.
• Easy Grip Handle allows kids to brush independently or with the help of a parent.

Philips Sonicare For Kids: Ice Age: Collision Course Edition is available now at Amazon.com, Philips.com, Drugstore.com, Walmart and other retailers. With a suggested retail price of $49.99, the power toothbrush helps your child form a lifetime of healthy oral care habits for less than the average cost to treat a cavity¹. The Philips Sonicare For Kids app comes FREE with the power toothbrush and is available to download on iPhone, iPad and Android. Ice Age: Collision Course the film hits theaters July 22.

Visit www.philips.com/sonicareforkids for more information and check out www.sonicare.com to learn about the entire range of Philips Sonicare power toothbrushes. You can also become a fan of the brand on Facebook and Twitter.

¹"How Much Does a Cavity Filling Cost?" CostHelper. 2009.

Bluetooth®:
The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks my Philips is under license. Other trademarks and trade names are those of their respective owners.

About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Headquartered in the Netherlands, Philips' health technology portfolio generated 2015 sales of EUR 16.8 billion and employs approximately 69,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

About Ice Age: Collision Course:
Scrat's epic pursuit of the elusive acorn catapults him into the universe where he accidentally sets off a series of cosmic events that transform and threaten the Ice Age World.  To save themselves, Sid, Manny, Diego, and the rest of the herd must leave their home and embark on a quest full of comedy and adventure, traveling to exotic new lands and encountering a host of colorful new characters. 

About Twentieth Century Fox:
One of the world's largest producers and distributors of motion pictures, 20th Century Fox produces, acquires and distributes motion pictures throughout the world.  These motion pictures are produced or acquired by the following units of 20th Century Fox Film:  Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation.

Photo - http://photos.prnewswire.com/prnh/20160721/392204 
Logo - http://photos.prnewswire.com/prnh/20160524/371815LOGO

SOURCE Royal Philips

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