Philips Norelco Rallies Guys to Support Men's Health this "Movember"
#RAISEYOURONEBLADE to Help Support the Movember Foundation
STAMFORD, Conn., Nov. 1, 2017 /PRNewswire/ -- Philips Norelco, the number one electric shaving and grooming brand in the United States, is inviting guys to celebrate their facial hair while giving back with a special call-to-action that supports the Movember Foundation. The Movember Foundation is the only charity tackling men's health on a global scale year round, addressing some of the biggest health issues faced by men: prostate cancer, testicular cancer, and mental health and suicide prevention.
Philips Norelco is encouraging guys to share photos of their Movember facial hair styles using #RaiseYourOneBlade. For each photo shared using the hashtag, Philips Norelco will donate $5 (up to $25,000) to Movember in support of men's health.
"Philips believes that there is always a way to make life better, which is why we're excited to help support and bring attention to men's health issues this November," said Sasha Marković, Senior Director Marketing, Philips Personal Care North America. "Movember is a great opportunity to celebrate individuality in the spirit of togetherness and we hope our Philips Norelco OneBlade community will feel inspired to contribute to this important cause."
At the end of the month, Philips Norelco encourages guys to experience the power of OneBlade to get the look they want. Philips Norelco OneBlade is a revolutionary new electric grooming technology designed for men who wear facial styles, mustaches, beards, or stubble, as OneBlade trims, edges, and shaves any length of hair. Using the grooming tool, men can rock their facial hair (or not) all year long.
Philips Norelco OneBlade is available at Amazon.com, Target, Walmart and other fine retailers for the MSRP of $34.99.
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 70,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.
About the Movember Foundation
The Movember Foundation is the only global charity focused solely on men's health, funding over 1,200 innovative projects across 21 countries. To date, the Foundation has created a men's health movement of over 5 million people supporting these critical areas: prostate cancer, testicular cancer, mental health and suicide prevention. But our work is not done. Be the difference and go to Movember.com to donate or participate. Together we can stop men dying too young.
SOURCE Philips
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