Philips Norelco And Craig the Barber Tackle The Tough Side Of Men's Grooming

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Aug 19, 2014, 12:31 ET

STAMFORD, Conn., Aug. 19, 2014 /PRNewswire/ -- It's a fact – not all men's skincare needs are the same. What works for some guys doesn't work for all, especially for those who are prone to bumps and skin irritation when shaving. To help smooth things over, Philips Norelco, the world's number one electric shaving & grooming brand has teamed with Craig the Barber, renowned grooming expert and author of "TheMensRoom.com," to break down the facts and give guys the tools to take control of their grooming routine.

Philips Norelco CareTouch. (PRNewsFoto/Royal Philips Electronics)

In a new video series from Philips Norelco, Craig the Barber tackles the tough skin issues that guys face every day. From choosing the right shaver to knowing which grooming product ingredients to avoid, Craig the Barber, grooming expert to Hollywood's leading men, debunks major grooming myths while showing guys how to decode the often overwhelming shaving and grooming aisle. The video series is available on Philips Norelco YouTube and includes:

"As the men's shaving and grooming category continues to explode, guys have more options than ever before," says Craig the Barber. "The trick is knowing your skin and choosing the perfect products to get the best results. Philips Norelco is now making that process easier than ever, with customized technology for different skin needs, even razor burn and ingrown hairs."

To address the shaving needs of men who experience frequent ingrown hairs, redness and bumps, Philips Norelco has designed its first electric shaver that reduces ingrown hairs, while being smooth on skin. The Philips Norelco CareTouch shaver features unique product innovations such as GentleCut heads, which cut hair just above the skin level for a smooth shave without the irritation, as well as Aquatec Wet & Dry technology so guys can shave dry, or wet with gel or foam for extra skin protection. Additionally the shaver features a Rotary Comfort system, which includes shaving heads that effortlessly glide over the skin for enhanced comfort and smoothness.

"Creating meaningful innovation to improve people's lives is at the core of what Philips does," says Annette Domnik, Senior Director of Marketing for Philips Norelco. "With a void in the electric shaving market for men with sensitive skin who are prone to ingrown hairs, we were determined to design a shaver that addressed this and the new Philips Norelco CareTouch delivers."

"The purpose of shaving is to remove the visual appearance of facial hair," says Craig the Barber. "And the perfect tool to get a close, smooth shave with less irritation and ingrown hairs is the Philips Norelco CareTouch shaver, which cuts hair just above the skin level and can be used wet or dry for extra comfort."

The Philips Norelco CareTouch shaver retails for $59.99 and is available at Walmart, Target, Walgreens, Amazon, and other fine retailers. For more information, please visit Philips.com/CareTouch

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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SOURCE Royal Philips Electronics