Philips Hits the Road with 10-City LED Light Experience

SOMERSET, N.J., Sept. 8, 2011 /PRNewswire/ -- Energy-saving, long-lasting and aesthetically-pleasing LED light bulbs have taken the lighting industry by storm … and now they have entered the U.S. home, thanks to Philips.  As the first company to introduce the 60 and 75 watt LED equivalents to the incandescent bulb, Philips Lighting will be demonstrating to consumers what LED light can do for their homes and utility bills at the Philips LED Light Experience.  A fun, educational and free interactive mobile exhibit, the tour will visit 10 U.S. cities with 24 tour stops this fall.

(Photo:  http://photos.prnewswire.com/prnh/20110908/CL65092 )

The LED Light Experience stops in Portland, Seattle, New York City, Boston and others as it makes its way across the U.S. Visitors will enjoy hands-on exhibits that will enable them to:

• Go inside the inner workings of the industry-changing Philips AmbientLED A19 bulb, which consumes just 12.5 watts - or 80 percent less energy - than the standard 60-watt incandescent bulb it was designed to replace and learn about the Philips LUXEON technology inside.
• Learn designer tips for using long-lasting LED bulbs to give their home a "lightover."
• See firsthand where science meets style, and compare the quality of the new, energy-efficient LED bulbs vs. standard incandescent bulbs.
• Register to win the Home Lightover Sweepstakes – a one-day consultation from a professional home designer and $5,000 to use toward the home lightover.
• Get great freebies, like Philips AmbientLED A19 bulbs, gift cards and other great prizes.

"Consumers are eager to see for themselves the benefits of LED lighting technology, and the Philips LED Light Experience will help them understand the best applications for LED bulbs in their home, how LED bulbs can mimic the soft glow of an incandescent, as well as how they can last 25 times longer," said Peter Soares, Director, Consumer Channel Marketing, Philips Lighting. "With LED bulbs, you are seeing a shift in lighting from a disposable, commodity product like the incandescent bulb, to a small, durable appliance that can provide significant energy savings and high-quality light output for years to come.  It is important for Philips to help consumers understand more about this paradigm shift in lighting and the best applications for this technology."

The Philips LED Light Experience will make stops at retailers, trade shows, festivals and other events throughout the U.S. For a complete listing of dates and locations in your area or to register for the Home Lightover Sweepstakes, visit www.ledlightover.com.

Consumers can get up-to-the-minute Philips LED Light Experience updates via Facebook at http://apps.facebook.com/LEDRoadshow, Twitter at @PhilipsLight and Instagram at PhilipsLight.

For further information, please contact:
Silvie Casanova
Senior Manager, Lighting Communications,
Philips Lighting North America
Tel: + 1 781.418.7928
Email: [email protected]

About Royal Philips Electronics

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity." Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

SOURCE Royal Philips Electronics

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