Philips AVENT Celebrates 30 Years of Innovation

Continues history of listening, learning and innovating to help parents raise happy and healthy babies

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Sep 08, 2014, 08:48 ET

STAMFORD, Conn., Sept. 8, 2014 /PRNewswire/ -- Philips AVENT, the brand most recommended by moms worldwide, is celebrating its 30^th birthday this year. Since its founding in 1984, Philips AVENT has been listening, learning and innovating alongside healthcare professionals, clinicians and moms to better understand babies' and parents' evolving needs.

Philips AVENT (PRNewsFoto/Royal Philips) (PRNewsFoto/Royal Philips)

In 1984, new fatherhood and more than a few sleepless nights inspired Edward Atkins to create the first ever anti-colic baby bottle, the Philips AVENT Classic Bottle. For the past 30 years, we have continued to emulate the same pioneering and consumer-centric spirit. In recent years, moms shared that they were looking for a more comfortable pumping experience, which led to the development of the Philips AVENT Comfort Breast Pump. This innovative new breast pump features a unique design that allows moms to express milk in a comfortable upright position; and the Natural Bottle leverages a breast-shaped nipple, which creates an easier transition between breast and bottle feeding – and makes the experience easier and more comfortable for parents.

Known for paying attention to the tiny details, Philips AVENT has recently added several new innovations to its product portfolio to continue to make every step of the process - from feeding and pumping to storage solutions and monitors - a better experience for parents and their little ones. New products include Breast Milk Storage Bags, which are leak-proof with double zip for peace of mind, and a Drying Rack, compactly-designed to save space and look good on the kitchen counter.

"Our belief is that when it comes to parenting, the tiniest things can make the biggest difference," said Tammy Jones, Marketing Director for Philips AVENT. "By developing our products with input from both experts and parents, we can ensure that we're providing unique solutions that make it easier for parents to raise happy and healthy babies."

To share the 30^th birthday celebration and history of innovation with the brand's loyal fans, Philips AVENT will be hosting a LIVE Twitter Party with giveaways on September 16 at 8PM EDT. Follow @AVENT_US or #AVENTparents to join the conversation.

Visit the Philips AVENT website at www.Philips.US/AVENT to learn more about the entire product portfolio, or follow us on our social media pages (www.facebook.com/PhilipsAVENT or @AVENT_US).

About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 113,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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SOURCE Royal Philips