Philips and O'Neill Pair Up for Headphones Collaboration

AMSTERDAM, Aug. 13 /PRNewswire/ -- O'Neill, the original Californian surf, snow and youth lifestyle brand, and Philips, a diversified Health and Well-being company, have come together to create a new line of headphones. The Philips | O'Neill headphones collection will feature four high performance styles – two headband style headphones, and two ear buds.

Official details, product imagery, and microsite will launch on September 2, 2010.

Before the official launch, the collection can be previewed from August 13-15, 2010, at the O'Neill booth at ASR tradeshow in San Diego, Calif. Or please visit the Philips booth at the IFA tradeshow in Berlin, Germany from Sept 3-8, 2010.

ABOUT O'NEILL

O'Neill, the original Californian surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O'Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world's first neoprene wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop in Santa Cruz soon after.

While many things have changed since those humble beginnings, Jack's initial vision of producing functional and innovative boardriding products continues to lie at the core of everything the company does. O'Neill's set of core values – innovation in style and technology – has seen the brand devote itself wholeheartedly to the evolution of action sports. From the first ever neoprene wetsuit and surf leash, to the world's first stitchless boardshorts and range of groundbreaking wearable electronics, O'Neill's spirit of innovation will always drive the company forwards.

Today, O'Neill can be found the world over. In touch with its rich heritage and the universal stoke of boardriding culture, O'Neill will always be committed to progressing that evolution and growing its reputation as one of the world's leading youth lifestyle brands.

ABOUT PHILIPS

Royal Philips Electronics of the Netherlands is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity".

Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare.

SOURCE O'Neill

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