Philip Davies Joins Siegel+Gale Leadership Team as President, EMEA

NEW YORK, May 26, 2011 /PRNewswire/ -- Global strategic branding firm Siegel+Gale today announced the appointment of Philip Davies (http://www.siegelgale.com/team_member/philip-davies/ ) to the newly created role of president of the Europe, Middle East and Africa region. The hire strengthens the firm's commitment to growth across the region, bolstering its strategic and fresh approach to solving complex brand challenges for which Siegel+Gale has become globally recognized.

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Davies joins from brand consultancy Dragon Rouge, where he served as managing director of the Business Brands division, leading integrated agency teams to define strategic vision, positioning and communications plans for industry-leading companies. He brings to the role broad international experience that spans brand consulting, advertising and journalism. Combined with his informed perspective on branding, his experience builds on Siegel+Gale's leadership capabilities across Europe and the Middle East to serve an expanding list of clients, across sectors including financial services, telecommunications, media, pharmaceuticals and energy sectors, from offices in London, Hamburg and Dubai.

Prior to Dragon Rouge, Davies worked at Barclays Bank as its global head of Identity for four years, where his strategic legacy still continues to resonate throughout the organization. Over his career, he has helped advance the brands of companies such as British Airways, McKinsey and Diageo.

Davies says, "I believe, as does Siegel+Gale that simple messages enter the brain quicker and stay for longer. Whether it is the challenge that banks face in gaining consumer trust, or companies seeking creative positioning, brands that understand the value of simplicity have an enormous opportunity to strengthen their business. I look forward to working with the global Siegel+Gale team, which has demonstrated the ability to get to and share the heart of a story with a simplicity that is almost surgical."

"Philip Davies' two decades of global experience and accomplishments helping clients build their brands, as well as his alignment with Siegel+Gale's 'Simple is Smart' ethos, make him the perfect fit to lead our EMEA region," says Howard Belk, co-president, CEO and chief creative officer of Siegel+Gale. "His work advising industry leaders such as Renault, Rio Tinto, NetJets and TUI Travel PLC will only strengthen our global footprint and current consulting business. We are extremely proud to add Philip to our leadership team."

About Siegel+Gale

Siegel+Gale (www.siegelgale.com) is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, simplification, research, and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, the Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, Qatar Telecom, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies (www.omnicomgroup.com).

Contact:
Camille Priselac
CooperKatz for Siegel+Gale
917.595.3042

SOURCE Siegel + Gale, LLC