Philadelphia Eagles Head Coach Chip Kelly and NFL Great LaDainian Tomlinson Set to Join Tostitos Party Blvd. - The Ultimate Party Destination of Super Bowl XLIX

Multi-Day Experience Challenges Tostitos Fans to Tackle Larger-than-Life Party Games and Other Tailgating Experiences

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Jan 26, 2015, 06:01 ET

PLANO, Texas, Jan. 26, 2015 /PRNewswire-USNewswire/ -- Attention party people, Super Bowl XLIX is around the corner and it's time to make your mark. Tostitos, the brand known for bringing the party, is headed to Arizona to celebrate its role as the official chip and dip sponsor of the NFL in a way only the Tostitos brand can - with the most unexpected, over-the-top Super Bowl party experience fans have ever seen. From Wednesday, Jan. 28 through Sunday, Feb. 1, party meets sport as the Tostitos brand challenges fans to complete a series of larger-than-life party games and other tailgating experiences for top party honors. So put your game face on, get your smack talk primed and be ready to dial up the good times – this isn't your average tailgate.

"Tostitos Party Blvd." will span two city blocks, establishing itself as one of the ultimate party destinations in downtown Phoenix, complete with Tostitos chips and dips for party-goers to enjoy. Fans also can test their speed, agility and humility as they tackle a variety of backyard party games, including:

Slingshot Blitz: A party game favorite reimagined as an arcade-style experience complete with surprising special effects.
Double Dipper Dunk: A twist on the classic dunk tank, this game invites participants to hit a target opposite them with a football, which results in being "dunked" into a massive bowl of Tostitos dip. Can you say, "yum?"
Mega-Mecha Cornhole: The biggest and baddest game of beanbag toss anyone could ever imagine – a true test of man vs. machine.

"All season long, we've challenged Tostitos fans to show us their party awesomeness – from the videos they've posted online, to our in-stadium tailgates throughout the season. Our fans proved time and again, they have what it takes to party like pros," said Jeff Klein, vice president of marketing, Frito-Lay, North America. "With Tostitos Party Blvd. we're wrapping up this NFL season with one final party for the ages – complete with awesome fans, over-the-top games, delicious snacks and two NFL greats to kick off the festivities. We can't wait to see what our fans bring to Phoenix this week – game on."

NFL GREATS JOIN THE PARTY
Joining the Tostitos brand for this one-of-a-kind experience will be Philadelphia Eagles Head Coach Chip Kelly who earlier this year relinquished his unofficial title as the "Official Chip of the NFL" to Tostitos, the official "Official Chip and Dip Sponsor of the NFL" through a series of humorous digital shorts available online since early January.

Also joining for the fun will be NFL legend LaDainian Tomlinson, arguably one of the greatest players of the game and a guy who knows a thing or two about an awesome tailgate party. Tomlinson, who spent 11 successful seasons as an NFL running back playing for the San Diego Chargers and New York Jets, became the NFL MVP in 2006, was selected to five Pro Bowls, named an All-Pro three times, and won two rushing titles (2006 and 2007). Kelly and Tomlinson will be on hand, offering tips and coaching fans as they take turns testing their own skills on each party challenge.

DIALING UP HOMEGATES ACROSS THE COUNTRY
Fans who can't make it to Arizona can still get in on the Tostitos Party Blvd. action. Follow @Tostitos to see the latest highlights.

And the party doesn't stop there. Whether fans are throwing a tailgate of their own, or just hosting some friends to watch the game, the Tostitos brand has party-goers covered with a variety of chips and dips that will turn any gathering into a full-on celebration. This includes two new additions to the Tostitos portfolio: Tostitos Rolls! tortilla chips and Tostitos Dip-etizers dips.

NEW Tostitos Rolls! tortilla chips are made for dipping and dunking with a unique, tube-like shape and hearty crunch, sure to dial-up the fun factor of any gathering.
NEW Tostitos Dip-etizers dips come in two delicious flavors, Cheesy Spinach and Artichoke and Mexican Style Four Cheese Queso. Packaged in re-heatable, re-sealable bowls, they can go from pantry, to microwave, to party spread in minutes.

For more details on Tostitos Party Blvd., including information on how to participate, please visit www.Tostitos.com, follow @Tostitos and check us out at Facebook.com/Tostitos.

To check out the Tostitos brand ousting Chip Kelly as the "Official Chip of the NFL," visit www.youtube.com/user/tostitos.

About Tostitos
The Tostitos brand is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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