PGA TOUR Superstore's Experiential Retail Destination Comes to Orlando; grand opening of 50,000 square foot location includes $30,000 in product giveaways, $10,000 grant to The First Tee of Orlando

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Dec 02, 2014, 10:20 ET

ATLANTA, Dec. 2, 2014 /PRNewswire/ -- PGA TOUR Superstore is ushering in a new experience for golfers and tennis players in Central Florida with the December 6 grand opening of its first interactive Orlando retail store. The 50,000 square foot store, located at 7603 Turkey Lake Road near the intersection of West Sand Lake Road in Bayhill Plaza, is the PGA TOUR Superstore's 21^st location and the third in Florida, joining Delray Beach and Naples locations.

"PGA TOUR Superstore is recognized as the retail authority for golfers who want to shop like the pros and have access to 'all things golf'. Our professional expertise and interactive environment inspires all types of golfers – from beginners to scratch golfers – to play the game and find everything they need under one roof," said PGA TOUR Superstore President and CEO Dick Sullivan. "We are delivering to Orlando, above and beyond, the best experiential destination in golf. And for tennis players, we have the widest selection of brand names in equipment and apparel."

The new Orlando store's December 6 grand opening celebration will include $30,000 in product giveaways and a $10,000 grant to The First Tee of Orlando.

"Orlando represents a premier market for our expansion and is the ideal place to introduce our brand," added Sullivan. "We look to double PGA TOUR Superstore's presence over the next four years with up to 40 locations across the U.S. by 2018, adding one million square feet of new golf and tennis retail space.

PGA TOUR Superstore recently opened a store in North Scottsdale, Arizona, and next week will open a store in Southlake, Texas.

PGA TOUR Superstore in Orlando will employ 40-50 people and provide unique, interactive experiences to golf enthusiasts of all levels. The new Orlando store experience includes:

Certified golf pros and personalized golf lessons
Seven swing simulators for lessons and custom club fittings including a TOUR VAN fitting experience
Three performance practice bays with swing analysis
A 2,000 square foot putting green
Golf apparel, shoes and equipment from brands including adidas, Bridgestone, Callaway, Cleveland-Srixon, Cobra-PUMA, ECCO, FootJoy, Mizuno, NIKE, PGA TOUR, PING, TaylorMade, Titleist and Under Armour
Tennis apparel and equipment from brands including Wilson, HEAD, Babolat, Prince, Dunlop, NIKE, adidas, K-Swiss and Tail

The Orlando PGA TOUR Superstore grand opening event will take place December 6 from 9 a.m. to 9 p.m. and include $30,000 in giveaways, putting contests and swing evaluations. In addition to the grand opening festivities, a demonstration of commitment to the Orlando community will take place during a Friends and Family event on December 4, with a $10,000 grant made to The First Tee of Central Florida, a top youth development program for building character, instilling life-enhancing values and promoting healthy choices through the game of golf. PGA TOUR Superstore, in addition to grants, provides young people in The First Tee program with access to state-of-the-art teaching, club fitting and training in its stores. During the month of December, PGA TOUR Superstore will match any new donations made on The First Tee's website up to $20,000.

PGA TOUR Superstore is owned and operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Arthur M. Blank, retired co-founder of The Home Depot and owner of the Atlanta Falcons.

"We are equipped to serve a broad range of golfers and tennis players, with an emphasis on offering the industry's best brands and providing the broadest array of services to meet each customer's needs," noted Blank. "We make it easy to get in and stay in the game, and we look forward to bringing our store's products, services and expertise to golfers in Orlando and to being a positive contributor to the community."

About PGA TOUR Superstore
PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Group, LLC, headquartered in Roswell, Ga. As the PGA TOUR's exclusive off-course/off-airport retail partner, PGA TOUR Superstore provides customers with access to the same technology and expertise that card-carrying TOUR pros use each week in the TOUR Vans that accompany them. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men's, women's and juniors' apparel and footwear. For more information, visit www.pgatoursuperstore.com.

About The First Tee
The First Tee is a 501(c)(3) nonprofit youth development organization whose mission is to impact the lives of young people by providing educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf. With its home office at World Golf Village in St. Augustine, Fla., The First Tee reaches young people on golf courses, in elementary schools and at other youth-serving locations.

Since its inception in 1997, The First Tee has introduced the game of golf and its values to nine million young people in all 50 United States and select international locations. The First Tee's Founding Partners are LPGA, the Masters Tournament, PGA of America, PGA TOUR and the USGA. Shell Oil Company is The First Tee's Founding Corporate Partner and Johnson & Johnson is its Legacy Partner. PGA TOUR Superstore Chairman Arthur Blank serves as a trustee of The First Tee.

EDITORS, FOR VIDEO OR IMAGES OF PGA TOUR Superstore, please visit:
To view PGA TOUR Superstore b-roll (silent): https://www.dropbox.com/s/p9mx72fa5f0eedw/PGA_B-Roll_Footage%20%28silent%29%20.mov
To view PGA TOUR Superstore high resolution images: https://www.dropbox.com/sh/98w0g55mtlw23by/-qF9TNWf5w.

Contact:	Lynn Luczkowski	Matt Corey
	L2 Communications	PGA TOUR Superstore
	413-478-1569 or 802-295-3888	678-987-7914
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