PGA TOUR Superstore Custom Fit Campaign Focuses on Fun with Rickie Fowler

"Meet Rickie" Promo and "Rickie's Rules" Appeal to Golfers of All Ages and Skill Levels

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Mar 31, 2015, 04:10 ET

ATLANTA, March 31, 2015 /PRNewswire/ -- Rickie Fowler, one of the PGA TOUR's rising young stars, and COBRA PUMA GOLF are partnering with PGA TOUR Superstore to share the benefits of getting custom fit.

PGA TOUR Superstore is leveraging Fowler to introduce a multi-faceted Custom Fit Campaign and Meet Rickie promotion. Golfers who visit a PGA TOUR Superstore or visit online at www.pgatoursuperstore.com can take advantage of a free custom club fitting, enter for a chance to meet Fowler at an upcoming PGA TOUR event and win a complete set of custom fit clubs and head-to-toe PUMA Golf apparel. But, if you want to meet Rickie, you will have to follow his rules, which are showcased in the fun and unique PGA TOUR Superstore video, "Rickie's Rules," which launched today and encourages golfers to socially share why they want to meet Rickie. As Rickie sees it, the main benefit of getting custom fit at a PGA TOUR Superstore is a chance to meet him.

The Custom Fit Campaign, designed to encourage golfers to visit a PGA TOUR Superstore for a free custom fitting, tees off this week and runs through the end of April.

"Rickie appeals to golfers of all generations, but Millennials especially relate to his humor and approach as more authentic," said Dick Sullivan, president and CEO of PGA TOUR Superstore. "Rickie is helping us share an important message: you can improve your golf game and getting custom fit can help. And, in the process, it can be a fun experience. Not only is Rickie a colorful, popular player on the PGA TOUR, but he's very likeable and he wants to make golf fun and interactive, which is what our brand is all about."

As part of the Custom Fit Campaign, Fowler also appears in national TV spots, engaging in a one-on-one dialogue with an in-store customer who is getting custom fit. After the PGA TOUR Superstore customer tests his new custom-fit clubs in a fitting simulator and discusses the importance of custom fit, Fowler is surprised when a less cool customer dons Fowler's trademark wide-brimmed hat and neon orange (PUMA Golf) clothing to showcase his version of custom fit.

For more information on how to enter the contest for a chance to meet Rickie, visit www.pgatoursuperstore.com/meetrickie. All consumers have to do is mention @pgatss on Twitter and use hashtag #MeetRickie to tell why you want to meet him.

PGA TOUR Superstore's Custom Fit Campaign will also include in-store signage and integrated online video content shared by Fowler, who is widely known for his savvy social media presence. The content will also be shared by PGA TOUR Superstore, COBRA PUMA GOLF and the PGA TOUR.

PGA TOUR Superstore is owned and operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Arthur M. Blank, retired co-founder of The Home Depot and owner of the Atlanta Falcons.

About PGA TOUR Superstore
PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Group, LLC, headquartered in Roswell, Ga. As the PGA TOUR's exclusive off-course/off-airport retail partner, PGA TOUR Superstore provides customers with access to the same technology and expertise that card-carrying TOUR pros use each week in the TOUR Vans that accompany them. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men's, women's and juniors' apparel and footwear. For more information, visit www.pgatoursuperstore.com.

EDITORS, FOR VIDEO OR IMAGES OF PGA TOUR Superstore, please visit:
To view PGA TOUR Superstore b-roll (silent): https://www.dropbox.com/s/p9mx72fa5f0eedw/PGA_B-Roll_Footage%20%28silent%29%20.mov

To view PGA TOUR Superstore high resolution images: https://www.dropbox.com/sh/98w0g55mtlw23by/-qF9TNWf5w.