PGA TOUR Superstore Continues Expansion On West Coast

Announces Plans to Open Third Store in California

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Jun 20, 2013, 12:00 ET

ROSWELL, Ga., June 20, 2013 /PRNewswire/ -- Following the opening of its first California Superstore in East Palo Alto this May, and a previously-announced opening of a store in Irvine in November, PGA TOUR Superstore announced today plans to open a third California store, located in Palm Desert, this fall. The 50,000 square foot store will be on the northeast corner of Fred Waring Drive and State Highway 111, in a portion of the former Mervyn's location.

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"Golf enthusiasts in the Coachella Valley area will find PGA TOUR Superstore their one-stop shopping destination," said PGA TOUR Superstore President and CEO, Dick Sullivan. "Customers will quickly learn that we pride ourselves in offering the best and most popular brands along with expert advice. Our trained sales associates match the optimal equipment with each player's swing and experience; and, since our associates do not work on commission, customers will never feel pressured."

Palm Desert is PGA TOUR Superstore's 18th retail location. The superstores are owned and operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Arthur M. Blank, retired Home Depot co-founder and owner of the Atlanta Falcons.

"We look forward to bringing our store's products, services and expertise to golfers in the Desert, and we will be a positive contributor in the community," Blank said. "Our goal is to establish long-term relationships with our customers through an ultimate shopping experience: a store with knowledgeable sales professionals in a setting that is filled with the best and favorite golf brands."

PGA TOUR Superstore also provides an array of services, including personalized golf lessons; seminars conducted by certified golf professionals using state-of-the-art teaching technologies; golf club and ball fittings; and club repair and re-gripping. The store experience also includes five performance practice bays with swing analysis; eight swing simulators for lessons and club fittings; and a 2,500 square-foot putting green.

PGA TOUR Superstore offers an unrivaled selection of golf equipment along with a broad assortment of apparel, shoes and junior products. Customers will always find their favorite golf brands well represented at PGA TOUR Superstore. A small sampling of such brands includes Titleist, TaylorMade, Callaway, PING, Nike, Cobra-PUMA, adidas, Cleveland, Srixon, Adams, Mizuno, FootJoy, Bridgestone, ecco, PGA TOUR, and Under Armour.

About PGA TOUR Superstore:

PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., headquartered in Roswell, GA, and is a majority-controlled subsidiary of AMB Group, LLC.

As the PGA TOUR's exclusive off-course/off-airport retail partner, PGA TOUR Superstore provides customers with access to the same technology and expertise that card-carrying TOUR Pros use each week in the TOUR Vans that accompany them. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays and a putting green. There is also an in-house club making and repair facility. Many stores are equipped with a full-size tennis court and a tennis professional on staff for lessons and clinics. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men's, women's and juniors' apparel and footwear for golf and tennis.

PGA TOUR Superstore's e-Commerce website and direct-to-consumer fulfillment also offers the widest assortment of golf and tennis equipment and apparel online. PGATOURSuperstore.com is the PGA TOUR's exclusive online retail partner, accessible through the Shop link on the TOUR's website and mobile applications. For more information and career opportunities, visit us at: www.pgatoursuperstore.com.

About PGA TOUR:

The PGA TOUR is the world's premier membership organization for touring professional golfers, co-sanctioning 120 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, PGA TOUR Latinoamerica and PGA TOUR Canada.

The PGA TOUR's mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.

Worldwide, PGA TOUR tournaments are broadcast to nearly 945 million households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2012, tournaments across all Tours generated more than $130 million for local charitable organizations, bringing the TOUR's all-time total of charitable contributions to $1.86 billion.

The PGA TOUR's web site is PGATOUR.com, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.

Media Contacts:
PGA TOUR:
Chris Smith
904.273.3379
[email protected]

PGA TOUR Superstore:
Brittany Rowe
678.987.7982
[email protected]

SOURCE PGA TOUR Superstore