P&G Multicultural Marketer, Alexandra Vegas to Present Purpose Driven Approaches for Reaching Hispanic Consumers

NEW YORK, Sept. 23 /PRNewswire/ -- Procter & Gamble (P&G) has long been a committed leader in advertising that reaches the Hispanic TV viewing audience and their history of delivering brand messaging has often been adjusted to meet the market's changes. Attendees at the Eighth Annual Hispanic Television Summit, held at the Hilton New York Hotel, on Wednesday, September 29, 2010 will enjoy a look back at Hispanic TV advertising, and see new creative strategies P&G plans for Hispanic advertising.

In the keynote presentation, scheduled for late morning, the company's top executive for multicultural marketing, Alexandra Vegas shares an insider's view of the P&G strategy for introducing brands to Hispanic consumers and how its TV advertising message has evolved over the years. Vegas recently said that she will "share how P&G's purpose of serving the underserved, more completely, has been brought to life through the company's commitment to Hispanic television advertising."

Vegas is currently the Director of the Multicultural Business Development Organization, North America at Procter & Gamble.

The 8th Annual Hispanic Television Summit will be held Wednesday, September 29, 2010 at the Hilton New York Hotel. The Summit is the signature conference for executives involved in the business of television and digital video targeted to the US Hispanic and Latin American viewing audience. It attracts over 400 executives. Oscar De La Hoya will be honored for A Lifetime of Achievement in Hispanic Television. Five different panel sessions will feature leading executives from Hispanic Ad agencies, pay TV and programming networks. In addition to Vegas, the other confirmed keynote speakers are Ramon Escobar, EVP Telemundo; Diane Jones Lowrey, Director Diversity Marketing & Operations, Levi Strauss & Company; and Tony Maldonado, Vice President of Acquisition Marketing & Sciences, Cox Communications.

The Summit is presented by Broadcasting & Cable and Multichannel News and produced for these TV trade publications by the New York-based Schramm Marketing Group.

To register, please visit: www.broadcastingcable.com/hispanic2010 or www.multichannel.com/hispanic2010 or call Sandy Friedman at 917-281-4718.

About Procter & Gamble:

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun and Fusion. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Multichannel News covers multichannel television and communications providers, such as cable operators, satellite TV firms, and telephone companies, as well as emerging Internet video and communication services. www.multichannel.com

Broadcasting & Cable covers the business of television for industry professionals offering breaking news and analysis on programming, syndication, the station business, technology and advertising for broadcasting, cable, satellite, telco TV and the Web. www.broadcastingcable.com

SOURCE Broadcasting & Cable and Multichannel News

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