Pets Help to Bring Smiles in the Newest Card Line from American Greetings

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Jul 13, 2010, 09:12 ET

CLEVELAND, July 13 /PRNewswire-FirstCall/ -- Shoppers looking to celebrate a special relationship often find that the perfect greeting card is one that features a subject both they and their recipient are passionate about. Few topics bring more people together than their beloved pets, and American Greetings Corporation (NYSE: AM) has developed a brand new line called For the Love of Pets™ that pairs adorable images of our four-legged friends with some of the most fun card formats available.

For the Love of Pets designs include cute, quirky photography and unpredictable copy to offer the perfect lighthearted sentiment. The program also features a fetching mix of product choices including hi-def lenticular, charm cards and even greetings with bobble head dogs and cats.

"When you pass by the card aisle and see greetings featuring cute and cuddly images of pets, you're definitely going to stop and smile," said Carol Miller, executive director of new product concepts at American Greetings. "We know that our consumers love to connect with pet cards, and we wanted to enhance those connections with some of our latest innovations. Our work led to a collection that is as innovative as it is adorable, and it's something we know shoppers will love to share."

Consumers can find the new For the Love of Pets cards at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation