Peter Westerman Named Summit Business Media's First Chief Audience Officer

NEW YORK, March 29, 2012 /PRNewswire/ -- Summit Business Media, a leading business-to-business media company serving the insurance, financial services, legal and investment advisory markets, today announced that it has named Peter Westerman as the company's first Chief Audience Officer.  In this new role, Westerman will be responsible for the strategic development and business management of Summit's audiences across all of its print, digital, data, reference and events channels. 

(Logo:  http://photos.prnewswire.com/prnh/20100316/SUMMITLOGO )

Westerman combines more than 20 years of experience as a publisher, event producer and web innovator with a deep background in information technology and database marketing. His experience spans print and digital controlled and paid audience development, lead generation, database marketing and architecting integrated marketing programs. Westerman and his teams have consistently built award-winning marketing programs. Most recently, he was SVP of Audience Marketing at Ziff Davis Enterprise.

Steve Weitzner, Summit's President and CEO, said, "Peter is the most knowledgeable and effective audience marketing executive in the B2B markets today. He has pushed the boundaries on targeted marketing and was instrumental in the transformation of Ziff Davis Enterprise from a traditional media company to a digital marketing specialist.  We look forward to working with Peter to propel our media, events, marketing services and reference publishing businesses to new heights."

Westerman added, "Summit's leading editorial brands have attracted large, influential and loyal audiences of professionals who are the key players in the distribution of financial services products and solutions. We'll be building on this strength and combining the rich data Summit collects throughout its Data & Reference products businesses to provide deep market insight and scalable demand generation programs for clients."

About Summit Business Media
Summit Business Media is the leading B2B media and information company serving the insurance, financial, legal and investment advisory markets. Summit strives to be "The Next Generation of Business Information" for executives and practitioners by providing breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data. Summit services the information needs of its customers through numerous channels, including digital, print, and live events. Summit publishes 16 magazines and 150 reference titles, operates 20 websites and hosts a dozen conferences, including the world's largest mining investment conference held each year in South Africa. Summit's Data Division provides detailed information on millions of agents, advisors and benefits plans.

Summit employs more than 300 employees in ten offices across the United States.  For more information, please visit www.summitbusinessmedia.com.

SOURCE Summit Business Media

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