Peter Saville Pays Homage To The DNA Of Hennessy V.S.O.P Privilege Cognac

Renowned British Art Director Peter Saville teams with Hennessy for the 2014 V.S.O.P Privilege Collector's Edition "Genome" Bottle

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Hennessy

Oct 22, 2014, 12:42 ET

NEW YORK, Oct. 22, 2014 /PRNewswire/ -- Hennessy, the world's number one selling Cognac, today announced the release of a new edition to the V.S.O.P Privilege Collector's series – the Hennessy V.S.O.P Privilege Limited Edition Bottle designed by acclaimed British art director and designer, Peter Saville. Inspired by Hennessy V.S.O.P Privilege's celebrated heritage, the bottle was reimagined in Saville's signature, color-coded artistic style taking inspiration from the origin and composition, or "genome" of the grape itself.

Saville recast the iconic carafe in an elegant, matte-gold with progressive color gradation. He was drawn to the contrast of the Cognac's bucolic origins with the cosmopolitan settings in which the beverage is usually showcased, incorporating muted earth tones and "chemical brights" such as neon pink, electric blue, and orange. Coupled with the "DNA" motif in a grid-like color scheme, the carafe also features an embossed white logo, delicate veil varnish, and pure metallic macaron.

"Peter Saville's creation is an innovative and beautiful nod to the storied history of the Hennessy V.S.O.P Privilege blend," said Rodney Williams, Senior Vice President of Hennessy USA. "The blend was originally created for King George IV. What's striking is how Peter has taken this historical blend – the world's first V.S.O.P – and masterfully created a contemporary design that still symbolizes its elevated pedigree."

This year marks the fifth annual V.S.O.P Privilege Collector's Edition series. The blend of this Hennessy V.S.O.P Privilege 2014 Collector's Edition "Genome" remains the award-winning Cognac that has been enjoyed neat, on the rocks or in refined mixed drinks for nearly 200 years. Hennessy V.S.O.P Privilege blends eaux-de-vie from the four best growing areas of the Cognac region to create a well-balanced blend of richness and smoothness.

The new Hennessy V.S.O.P Privilege Collector's Edition bottle will be available for sale this Holiday season at Reservebar.com and on shelf at select retailers on November 24. Each Hennessy V.S.O.P Privilege Collector Edition bottle will be marked with a number of authenticity.

About Hennessy
Hennessy is imported and distributed in the U.S. by Moet Hennessy USA, Inc. and is produced by Jas Hennessy & Co., a subsidiary of LVMH Moet Hennessy Louis Vuitton S.A. Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Hennessy Black, V.S.O.P Privilege, X.O, Paradis, Paradis Imperial and Richard Hennessy.

About Peter Saville
Peter Saville, art director and co-founder of Factory Records, where his work attained cult status in the Eighties through his designs of album sleeves for Joy Division and New Order among other pop groups. Saville has contributed to numerous iconic works through culture and fashion and continues to exhibit internationally. Saville is currently politically engaged as consultant creative director to his hometown of Manchester where he holds a strategic role in the economic regeneration and cultural renaissance of his city.

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SOURCE Hennessy