PETCO Leverages DemandTec for Localized Promotion Planning and Management

SAN MATEO, Calif. Aug. 24 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a global leading provider of predictive merchandising, marketing, trade, and shopper analytics solutions for the retail value chain, today announced that PETCO, a leading pet specialty retailer, has renewed its agreement for DemandTec's Promotion Planning and Management software service. A DemandTec customer since 2003, PETCO leverages DemandTec software services to improve its promotional responsiveness by targeting more localized ads and circulars that meet the needs of its customer base.

"DemandTec's Promotion Planning and Management software service enables us to simplify a normally complex and multi-departmental process, so we can execute promotions quickly and maximize the value of each promotion – all of which helps us better serve our customers so they can give their pets the quality of life they deserve," said Greg Seremetis, Vice President of Marketing for PETCO.

PETCO is using DemandTec's software service to efficiently manage multi-channel promotion planning across a variety of media including circulars, advertisements, direct mail, and print. Promotion Planning and Management streamlines the process of planning and executing promotions by targeting based on store, zone, or geography, and internal collaboration features built directly into the software service. The Promotion Planning & Management software service is a component of the DemandTec End-to-End Promotion Management™ solution, providing a broader set of services spanning collaborative promotion planning and deal management to in-store execution and post event analysis.

"PETCO is a great example of a leader in the competitive pet retail space who is leveraging technology to drive better merchandising and marketing business decisions," said Dan Fishback, President and Chief Executive Officer of DemandTec. "We look forward to our continued partnership with PETCO and helping manage their integrated promotion plans."

About PETCO

PETCO is a privately held specialty retailer that provides products, services and advice that make it easier for our customers to be great pet parents. We operate more than 1,000 stores in 50 states and the District of Columbia, as well as a leading pet products and information destination at www.petco.com. Our nonprofit organization, The PETCO Foundation, has raised more than $63 million since its inception in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support approximately 6,500 local animal welfare groups across the country to help find homes for more than 200,000 adoptable animals every year.

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 230 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, The Home Depot, Wal-Mart, and WH Smith. Connected via the DemandTec TradePoint Network™, DemandTec customers have collaborated on over 3.5 million trade deals. For more information, please visit www.demandtec.com.

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This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

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SOURCE DemandTec, Inc.