Petco Features 7-Point Pet Care Check in New Grooming Campaign

Pet retailer's multi-platform campaign highlights wellness offerings at stores nationwide

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May 17, 2016, 06:00 ET

SAN DIEGO, May 17, 2016 /PRNewswire/ -- Petco today launched a new multi-platform creative campaign in support of its wellness and grooming offerings at local stores. The campaign includes a new television spot highlighting the company's 7-Point Pet Care Check as well as an online video series spotlighting the personal stories of Petco stylists and how they help pet parents keep their pets happy and healthy each and every day.

Petco features 7-Point Pet Care Check in new grooming campaign. Pet retailer's multi-platform campaign highlights wellness offerings at stores nationwide. For more information, visit Petco.com/Grooming.

"Pets are an extension of every family and we understand how important it is for pet parents to keep their furry friends not just looking good, but feeling good," said Steve Lossing, senior vice president of operations at Petco. "With our 7-Point Pet Care Check we aim to support every pet's holistic health – including their mind, body and spirit – leaving pet parents with the peace of mind that they have an ally in their pet's wellness."

In addition to asking pet parents about their pet's age, activity level, diet, any health concerns, current vaccinations and any medications their pet may be on, the 7-Point Pet Care Check is designed to assess the pet from nose to tail, making sure every pet appears healthy on the outside and also visually looking to identify any possible issues pet parents may need to address with a veterinarian.

7-Point Pet Care Check

Eyes: As a sign of health, pet stylists look to see if a pet's eye color is bright. If the eyes are dull in color or have a green or yellow discharge, there may be an underlying issue such as an allergy, infection or something more serious.

Ears: It's natural for a pet to have an odor to its ears, but when the odor is strong, there may be an issue. Ears that are swollen, tender and have discharge are also red flags for pet stylists.

Nose: Pet stylists check for changes in texture and color. A prolonged dry, cracked nose, particularly with loss of pigmentation, scabs or open sores as well as contact sensitivity and nasal discharge can be warning signs.

Mouth & Teeth: Decaying teeth and swollen gums could be signs of gum disease while healthy teeth with puffy gums, can signal a different health issue.

Paw Pads: Cracked pads typically result from irritants, diet or rough terrain, and are not necessarily indicators of a more serious problem. However, based on history of the pet, a pet stylist might recommend a visit to the veterinarian.

Skin & Coat: Pet stylists run their hands along the pet's body to check for bumps, scrapes, lumps, hot spots, warts and matting. Any raised surface would be a sign that further inspection by a veterinarian may be necessary.

Underside: Odors, matting or insects on a pet's underside are all concerning issues for pet stylists. They will check for these symptoms as well as any red, swollen or irritated skin.

In addition to the 7-Point Pet Care Check, Petco's grooming salon offerings include a full-service bath, as well as a full-service bath with haircut and a number of optional upgrades including teeth brushing, nail buffing and de-shedding treatment. The salons also offer walk-in services including "face, feet & fanny" trims, ear cleaning and nail trims.

As part of the wellness and grooming campaign launch, Petco is offering customer promotions including: $20 in PALS rewards with a grooming salon purchase of $40 or more and $20 off Petco Positive Dog Training group classes and packages.

For more information, visit Petco.com/Grooming as well as Facebook.com/Petco, Twitter.com/Petco and Instagram.com/Petco.

About Petco and the Petco Foundation
With more than 50 years of service to pet parents, Petco is a leading pet specialty retailer that focuses on nurturing powerful relationships between people and pets. We do this by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,430 Petco locations across the U.S., Mexico and Puerto Rico, including more than 115 Unleashed by Petco locations, a smaller format neighborhood shop; prescription services and pet supplies from the leading veterinary-operated pet product supplier, Drs. Foster & Smith; and petco.com. The Petco Foundation, an independent nonprofit organization, has invested more than $150 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.