Petco Acquires Shark Tank-Featured Pet Subscription Service Company, PupBox

"Our Holiday Box is the perfect gift for that special pup in your life, and we are so excited to be launching this with Petco," said Ben Zvaifler, CEO of PupBox. "Pets are absolutely part of our families and we want to make sure every fur-baby has a present to open along with the rest of their loved ones this year."

Each Holiday Box is customized based on pet size and features a few seasonal favorites hand-selected by the PupBox and Petco teams. The Holiday Box is now available online at petco.com and at select Petco stores. 

PupBox's core subscription offering is designed to help new pet parents navigate the many joys and challenges of puppyhood and beyond. The company delivers monthly bundles filled with developmentally appropriate products that range from toys and treats to grooming tools and accessories. Each PupBox also includes a training guide filled with information to help pet parents keep up with their pet's changing training, developmental and physical needs.

"Helping pet parents improve the health and wellbeing of their pets while deepening their bond is at the very core of our mission," said Petco CEO Brad Weston. "Navigating through everything new puppies and dogs need, and how to keep them healthy and happy as they grow, can be challenging. Combining Petco's breadth of product and services offerings with PupBox's highly customized monthly subscription service takes the guess work away from pet parents and provides everything they need to raise a healthy, happy pup at every stage of life."

PupBox was co-founded by Ben and Ariel Zvaifler in 2014 after they adopted a new Goldendoodle puppy, Maggie, and then struggled to find products that were perfectly suited for her constantly changing needs. After success as an early stage start-up, the San Diego-based company appeared on ABC's Shark Tank in November 2016, where they secured funding from investor Robert Herjavec, and have since gone on to more than double their sales.

"We're thrilled to bring PupBox to an established industry leader like Petco, and excited to aggressively expand our current offering together, while helping pet parents and the pets they love," said Ben Zvaifler, PupBox CEO. "Our values and drive to make pet parenthood easier are perfectly aligned; and we're ready to help even more new pet parents spend less time worrying about what they need as their pets grow and more time soaking up all the puppy love."

As part of the acquisition, Ben and Ariel, along with the entire PupBox team, will join Petco. Terms of the deal will not be disclosed.

To learn more, order a Holiday Box or sign up for a PupBox subscription, visit petco.com.

About Petco and the Petco Foundation 
With more than 50 years of service to pet parents, Petco is a leading pet specialty retailer that obsesses about delivering health and happy experiences for pets and the people who love them. We do this by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico; prescription services and pet supplies from the leading veterinary-operated pet product supplier, Drs. Foster & Smith; digitally-delivered pet health advice through PetCoach; and petco.com. The Petco Foundation, an independent nonprofit organization, has invested more than $200 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

Lisa Stark, 858-453-7845 ext.222558, [email protected]

SOURCE Petco

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