PetArmor® Guarantees the Same Vet-Quality Flea and Tick Protection as Frontline® Top Spot® at About Half the Cost

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Mar 28, 2013, 11:31 ET

YARDLEY, Pa., March 28, 2013 /PRNewswire/ -- Now that flea and tick season has arrived, pet parents are looking for the best way to protect their dogs and cats. PetArmor^® is the No. 1 Frontline^® Top Spot^® generic containing the No. 1 vet-recommended active ingredient for flea and tick protection, and only PetArmor^® is backed by 20 clinical trials to prove its effectiveness and safety. Most recently, PetArmor^® was featured on NBC's "TODAY" as a money-saving tip, highlighting that PetArmor^® flea and tick protection costs significantly less than Frontline^® Plus.

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To kick off the arrival of flea and tick season, PetArmor^®is launching a new national TV commercial campaign. Created by Adrenaline - A Havas Company, the commercials showcase the loving relationship between a family and their dog or cat. As illustrated in the ads, one of the best ways to show love to pets is to protect them with PetArmor^® to keep everyone in the family happy and healthy. The commercials educate pet parents that PetArmor^® is guaranteed to protect as well as Frontline^® Plus and Top Spot^®at killing adult fleas and ticks at about half the cost. The :30 and :15 spots will air nationally supplemented with local market activity beginning April 1.

The advertising message was reinforced in a March 22, 2013 "Frugal Friday" segment on "TODAY". The segment informed pet parents they can save a lot of money by purchasing PetArmor^® instead of Frontline^®Plus, which can be twice the cost of PetArmor^®. Both products contain the same active ingredient (fipronil), and have been proven to be equally effective against adult fleas and ticks. The segment can be viewed on the "TODAY" website via the following link: http://www.today.com/pets/7-ways-keep-your-pet-healthy-without-overspending-1C9025954.

PetArmor's^®money-back "Protection Guarantee" promises to protect your dog or cat as well as Frontline^® products or PetArmor^® will refund the purchase price. Visit www.petarmor.com to learn more. PetArmor^® is available at retailers nationwide.

About FidoPharm
FidoPharm is a leading pet health products company committed to providing consumers the most affordable and effective alternative medications to veterinarian recommended brands. FidoPharm products are available at major retailers nationwide, offering consumers the benefits of convenience and cost savings to ensure the highest quality care for their pets. To learn more about PetArmor^® visit www.PetArmor.com.

Facebook: Facebook.com/PetArmor

Twitter: Twitter.com/PetArmor

YouTube: Youtube.com/PetArmor

Frontline^® is the registered trademark of Merial. Frontline^® and Merial are not affiliated with PetArmor^®.

SOURCE FidoPharm