Pet Lovers Help #HaloFeeditForward to Pets in Need

TAMPA, Fla., Nov. 24, 2014 /PRNewswire/ -- What would your beloved pet wish for his furry friends still waiting in animal shelters?

Photo - http://photos.prnewswire.com/prnh/20141124/160503

The answer is powerfully depicted in a new North American campaign and video by Halo, Purely for Pets, Ellen DeGeneres' natural pet food company.

"Every year, Halo donates one and a half million meals to help nurture healthier, more adoptable pets so your pet won't be the only one with a beautiful coat, clear eyes, and lots of energy," says Ellen. "I want to see your pet so share a photo with #HaloFeeditForward and we'll donate a meal on your behalf.  No selfies please."

Called "#HaloFeeditForward," the campaign asks pet lovers help decide where the donations will go by taking to Facebook, Instagram or Twitter.

And good, quality food helps shelter pets look and feel their best, making them more adoptable and helping them find their forever homes. In fact, in a survey of 85 shelter professionals, 75% said the quality of Halo pet food "definitely helps" dogs and cats to get adopted.

"We're inspired by the pet loving community," says David Yaskulka, Halo's VP, Marketing Communications. "This is a listening campaign – we want to learn what shelters inspire, what types of pets, what communities.  We'll do our best to donate accordingly on their behalf."  

The #HaloFeeditForward campaign consists of nationwide TV spots, created by SapientNitro and filmed at the Northeast Shelter in Salem, Mass., which powerfully depicts the Feed it Forward concept.  The videos are airing during the PBS special Shelter Me now, on TV in early 2015, and online everywhere.

Retailers across North America will host special campaigns, and the Halo social media team and partners will be busy sharing and encouraging the pet loving community to help Halo feed it forward. And Ellen herself will take to the radio airwaves to promote #HaloFeeditForward.

The campaign kicks off with the fourth annual Holiday Kibble Drop, where Halo and donation partners Freekibble.com and Greatergood.org deliver nutritious holiday suppers to pets in need.

This year's event will be held in 14 cities. The 2014 Holiday Kibble Drop "Feed it Forward Tour" will deliver 500,000 meals to pets in need at more than 30 shelters across North America throughout the 2014 holiday season.

At each Kibble Drop location, shelters and rescues will receive a food donation on behalf of Halo customers, who have made the Kibble Drop possible simply by purchasing Halo pet food.

Halo retail partners in each of the cities along the Kibble Drop route have generously provided a place where area shelters and rescues can pick up their Freekibble.com donation of Halo pet food.

"Thank you for supporting #HaloFeeditForward. We appreciate the opportunity to serve your pet, and less fortunate pets waiting for a loving home as well," says Halo CEO Steve Marton. 

For more information, please visit: www.halopets.com/feeditforward

ABOUT HALO, PURELY FOR PETS®
For over 25 years, Halo, Purely for Pets® has created holistic pet products of uncompromising quality. Halo believes nutrition is the single most important factor in the quality of a pet's life. When you choose Halo, we feed it forward, donating over 1.5 million meals to shelter pets annually, in partnership with Freekibble.com. Ellen DeGeneres – a long time Halo customer – became part-owner in 2008. In 2010, Halo donated 1 million meals to shelter pets for the U.S. Postal Service Adopt a Shelter Pet Stamp Program. Halo now sponsors the acclaimed PBS series "Shelter Me," the Olate Dogs Rescue Tour 2014-15, LoveAnimals.org, and many more animal rescue efforts. Halo's natural dog food, natural cat food, treats, supplements and grooming products are available at Petco, Unleashed by Petco, Sprouts, PetSmart Canada, and other fine pet specialty and natural food stores. Learn more at www.halopets.com.

Contact: Caroline Golon
Halo, Purely for Pets
[email protected]
614-580-2445

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/pet-lovers-help-halofeeditforward-to-pets-in-need-300000331.html

SOURCE Halo, Purely for Pets

Related Links

http://www.halopets.com