PERT Plus Introduces New Thickening 2in1 Shampoo And Conditioner

NEW YORK, Jan. 5, 2015 /PRNewswire/ -- PERT Plus, the original 2in1 shampoo and conditioner, is proud to announce their newest product, Thickening 2x. PERT Plus Thickening 2x features a pH-balanced fortifying formula that strengthens and boosts density, for hair that looks fuller and feels 2x thicker.

Enriched with caffeine, hydrating vitamins and protein-dense minerals, Thickening 2x moisturizes and helps improve fine or thinning hair. The new formula features our first new scent for Pert Plus, a fresh, cool and masculine fragrance.

"We are pleased to add a new product that further addresses the needs of our consumer base," says Rick Cutler, Vice President, Personal Care Grooming & Liquids at Idelle. "Thickening 2x truly meets our goal of offering simple, yet effective hair care products."

PERT Plus products are available at major retailers in 13.5oz and 25.4oz nationwide for a suggested retail price of $3.59 and $5.79, respectively. For additional information visit www.pertplus.com.

About Idelle/Helen of Troy

PERT Plus is distributed by Idelle Labs Ltd., a division of Helen of Troy Limited (NASDAQ, NM: HELE). Idelle Labs designs and distributes personal care products including PERT Plus, Infusium, Brut, and Sure in the United States and Canada.  Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including: Housewares: OXO®, Good Grips®, Soft Works®, OXO tot® and OXO Steel®; Healthcare/Home Environment: Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Stinger®, Duracraft® and SoftHeat®; and Personal Care: Revlon®, Vidal Sassoon®, Dr. Scholl's®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Karina®, Ogilvie® and Gold 'N Hot®. The Nutritional Supplements segment was formed with the recent acquisition of Healthy Directions, a U.S. market leader in premium doctor-branded vitamins, minerals and supplements, as well as other health products sold directly to consumers. The Honeywell® trademark is used under license from Honeywell International Inc. The Vicks®, Braun®, Febreze® and Vidal Sassoon® trademarks are used under license from The Procter & Gamble Company. The Revlon® trademark is used under license from Revlon Consumer Products Corporation. The Bed Head® trademark is used under license from Unilever PLC. The Dr. Scholl's® trademark is used under license from MSD Consumer Care, Inc. For more information about Helen of Troy Limited, please visit www.hotus.com.

SOURCE PERT Plus

Related Links

http://www.pertplus.com

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