Personalized Retargeting Provider myThings Secures $6 Million in Funding Led by T-Venture

BONN, Germany and LONDON, Nov. 23, 2010 /PRNewswire/ -- myThings, an innovator in personalized retargeting, announced today that it has secured $6 million in their third round of funding led by T-Venture, the venture capital company of Deutsche Telekom, with participation of Accel Partners, Carmel Ventures, Dot Corp and GP Bullhound.

myThings' retargeting technology is enabling Europe's leading online retailers and marketers, including Price Minister, Republic, PIXMania, Karen Millen, Etam and Orange, to benefit from increases in return conversion rates in excess of 500%. The company's proprietary optimization technology facilitates serving personally tailored ads, generated in real-time based on a range of performance-enhancing variables. myThings continues to win business and market share since introducing the product to a wider market in 2009.

Retargeting, an online advertising solution where a retailer's website visitors are retargeted while they browse the Internet, has proven to outperform other leading online ad tactics, including contextual and behavioral targeting, according to research from comScore. myThings only uses non-personally identifiable information to perform its retargeting service.

Deutsche Telekom's strong presence in digital media offers a lot of potential for cooperation with myThings. Deutsche Telekom's web properties rank number one with 27 million monthly unique users according to AGOF, and it owns InteractiveMedia, the leading quality marketer of digital media in Germany.

"What impressed us with myThings is the company's technology, which generates significant increases in return conversation rates in a retargeting market which is growing exponentially in Europe, as well as the responsiveness of the entire myThings team," said Frank Bacher, Managing Director of InteractiveMedia.

myThings is one of the fastest growing companies in the sector in Europe, and T-Venture and the other investors, including Accel Partners, Carmel Ventures, Dot Corp and GP Bullhound, strongly support myThings growth strategy and vision of a more efficient online advertising market for advertisers and publishing websites alike.

"We appreciate the vote of confidence for our technology and business model represented by the addition of T-Venture to our strong existing investors in this round of funding," said Benny Arbel, CEO and founder of myThings. "With user intent driving the growth in online marketing, myThings technology is enabling our clients to retarget based on user intent and improve the performance of their campaigns."

"This round of funding will be used to scale our sales, marketing and R&D operations throughout Europe, to meet client and market growth," added Arbel.

About myThings

Founded in 2005 by technology and retail executives, myThings is the fastest growing personalized retargeting company in Europe. With over a billion impressions a month, myThings is offering performance based (CPA) display ad solutions that deliver over 500% uplift in return conversions for the top online retailers. Our main offices are located in London, Paris and Tel Aviv.

myThings was chosen as the preferred, often exclusive, personalized retargeting provider by top affiliate networks, ad agencies and analytics and ecommerce platforms, such as Coremetrics, XiTi, Venda and Affiliate Window, seamlessly integrating with their existing tags. In 2010 myThings was awarded TRUSTe's Privacy Seal.

About T-Venture

T-Venture Holding GmbH is one of the most important corporate venture capital companies in the world. Founded in 1997 as a wholly owned subsidiary of Deutsche Telekom AG, it has since then invested in young companies that demonstrate economic and technological synergies with the Deutsche Telekom business units as well as above-average growth potential. Its head office is in Bonn. It is supported and complemented in its activities by T-Venture of America, Inc. in Foster City, Silicon Valley, and in Seattle. Investment activities focus on Europe, the United States and Asia. T-Venture currently manages the T-Mobile Venture Fund, the Connected Life and Work Fund, the T-Home Venture Fund, the T-Systems Venture Fund and the T-Corporate Venture Fund. Further information is available at: http://www.t-venture.de.

SOURCE myThings