Perricone MD Expands Its Pre:Empt Series Retail Footprint

SAN FRANCISCO, Feb. 21, 2017 /PRNewswire/ -- Perricone MD announces the expansion of its Pre:Empt Series skincare line to all 950 ULTA Beauty and 47 Nordstrom doors.  Launched exclusively at Sephora in June 2016, the Pre:Empt Series was created to allow Perricone MD to reach an entirely new consumer: millennials.  Equipped with a proprietary Nrf2 Antioxidant Support Complex™ developed by scientific rebel Dr. Nicholas Perricone, the Pre:Empt Series addresses the loss of antioxidant production, which is the first sign of aging.  The full collection consists of four products: Exfoliating Pore Refiner, Oil-Free Hydrating Cream, Skin Perfecting Serum and Brightening Eye Cream.   

Adored by media and consumers alike, the Pre:Empt Series proved successful at launch receiving rave reviews and a series of beauty award wins including the coveted Allure "Best of Beauty" Award for the Oil-Free Hydrating Cream.  The Cream was also honored with an O, the Oprah Magazine Beauty Award while the Skin Perfecting Serum was honored with a Shape Beauty Award.

"We are thrilled with the success we've seen with the addition of the Pre:Empt Series to the Perricone MD collection," said Perricone MD CEO & President Mary van Praag. "Sephora's partnership helped us establish a meaningful connection with the millennial consumer at launch that we are excited to grow upon in 2017."

"We are pleased that our valued retail partners have embraced the brand's latest Pre:Empt technology," said Chief Sales & Marketing Officer Jessica Hanson.  "As the prestige skincare landscape evolves, we are grateful that our accounts continue to support and grow with us as we expand our holistic product assortment to reach new consumer demographics." 

As the original Pre:Empt Series expands its retail footprint, three new Pre:Empt Series products rolled out exclusively at Sephora: Daily Foaming Cleansing,  Refreshing Shower Mask and The Fixer Oil.  The Daily Foaming Cleanser rounds out the cleansing regimen while the Refreshing Shower Mask and The-Fixer Oil offer multi-tasking benefits for busy young adults looking for an effective, but edited skincare assortment. The Pre:Empt Series line extensions range from $38-$50 and are available at Sephora and Sephora.com.

About Perricone MD
Celebrating 20 Years Younger

For two decades, Dr. Nicholas Perricone and Perricone MD have built a legacy on delivering cutting-edge skincare solutions that push the scientific envelope.  The Perricone MD philosophy espouses a holistic lifestyle where beauty begins from the inside out.  Established on the foundation of a 3-Tier Solution, Perricone MD promotes an anti-inflammatory diet, the consumption of targeted nutritional supplements and the use of premium anti-inflammatory skincare solutions.

Renowned for delivering dramatic clinically tested results, Perricone MD products feature the following award-winning patented sciences: Nrf2 Antioxidant Support Complex, DMAE, Alpha Lipoic Acid, Vitamin C Ester and Neuropeptides. Perricone MD products are available on perriconemd.com and a flagship store in Berkeley, CA, as well as at Sephora, Ulta, Nordstrom, Neimanmarcus.com and other leading specialty stores in the US. Perricone MD products are also available in more than 21 countries around the world in prestige venues.

SOURCE Perricone MD

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