Perot Funds Dallas High Tech Start-up VizSense

Funding used to create new features and expand client portfolio

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Jan 13, 2016, 12:38 ET

DALLAS, Jan. 13, 2015 /PRNewswire/ -- After six brief months of formal operations, VizSense is already making its mark in Dallas' high tech market by announcing a major new funding partner in Perot Jain, LP, an investment firm founded by Ross Perot Jr. and longtime business partner Anurag Jain.

VizSense today also announced the release of its latest feature: unique URL tracking that allows companies to track the spread of content with any unique URL. As a result, brand managers, content publishers and marketers can use the patented SaaS-based platform to identify brand advocates, fans, and credible voices in online content for future engagement.

"Until now, brands could only guess if their campaigns were working using high level data. VizSense helps companies discover existing organic influencers and validate advertising dollars spent on paid endorsements by creating a connection for engagement across programs," said VizSense Founder and CEO, Jon Iadonisi. "Our enhanced online content tracking through a specific content URL broadens the opportunity for content creators and curators to find actionable insights they need to grow their presence and revenue."

In addition to announcing the expanded tracking tool, VizSense announced a new relationship with the world's leading music video and entertainment platform, which will use VizSense to track online content spread and identify their most valuable influencers, increasing online reach across their own social networks. New tools and functions to meet global client needs will continue to be developed thanks to the Perot Jain, LP funding.

"Anurag and I are pleased to partner with the team at VizSense. Their disruptive approach to data analytics will transform the way businesses track customer engagement and marketing effectiveness in the future," Ross Perot Jr. said, in announcing the firm's investment in VizSense.

About VizSense
VizSense provides visually sensible data and democratizes the analysis of online content. Through simplifying the data analysis process, content publishers and marketers can easily discover the credible voices and super-fans who are creating the greatest network reach for their content and harness the power of these influencer networks to improve revenue and profit. VizSense enables marketers to be nimble and targeted in evaluating key performance elements in their content's path for viral success and is designed to further refine, not duplicate, data from a brand's existing social analytics platforms. To learn more or receive a free trial, visit www.vizsense.com.

About Perot Jain, LP
Perot Jain, LP is an early stage venture capital firm founded by Ross Perot Jr. and Anurag Jain. The firm is committed to partnering with innovative entrepreneurs to build highly disruptive, industry transforming companies. The leadership team combines deep operational expertise within the technology sector along with extensive strategic advisory experience to deliver unparalleled value to its investment portfolio. Perot Jain, LP is based in Dallas, TX, and is actively seeking investments across the information technology, mobile, peer to peer and healthcare sectors. For more information, contact [email protected].

CONTACT: Abbey Pennington, 1-512-466-7496, [email protected]

SOURCE VizSense