Peroni Nastro Azzurro named official beer of 2013 America's Cup

SAN FRANCISCO, July 8, 2013 /PRNewswire/ -- Peroni Nastro Azzurro – Italy's No. 1 premium beer – was announced today as the "Official Beer of the America's Cup." This partnership aligns the iconic Italian lager with one of sailing's most prestigious international competitions. Fans of the America's Cup will be able to enjoy a crisp, refreshing Peroni at the America's Cup Park and America's Cup Village as they watch the best sailors in the world take on sailing's pinnacle event.

Peroni Nastro Azzurro will be available at the America's Cup Sports Bar and concessions throughout the America's Cup Park at Piers 27/29. At the America's Cup Village at Marina Green, the beer garden will serve Peroni Nastro Azzurro.

"The America's Cup and its athletes represent the gold standard in racing," said Ryan Verschoor, US Brand Director of Peroni Nastro Azzurro.  "The Louis Vuitton Cup and the America's Cup Finals are world-class events that serve as symbols of quality and distinction, and Peroni Nastro Azzurro is proud to share and celebrate these values as 'The Official Beer of the America's Cup.'"

Opening day at the America's Cup is July 4. The America's Cup Park at Piers 27/29 opens at noon, with an opening ceremony – a ticketed event at the AC Pavilion within the Park – starting at 3:00pm. Fans at the America's Cup Village can enjoy the ceremony via big screens.

"We welcome America's Cup fans to come down to the America's Cup Park and America's Cup Village to toast their favorite teams with a Peroni," said Stephen Barclay, CEO of the America's Cup.

About the America's Cup
One of the most fiercely competitive and sought after trophies in all of sport, the America's Cup was first raced in 1851, 45 years before the modern Olympics. The U.S. yacht America won, giving the international sailing competition its name.

The next Louis Vuitton Cup, America's Cup Challenger Series (July-August 2013), leading to the America's Cup Finals (September 2013), will be held for the first time in San Francisco Bay, a natural sailing arena, in AC72 wing sail catamarans.

About Peroni Nastro Azzurro
Peroni Nastro Azzurro – Italy's No. 1 premium beer – is a crisp, refreshing lager that exudes Italian style. Created in 1963 in Italy, Peroni Nastro Azzurro launched in the United States in 2005, and today is enjoyed across six continents. The iconic Italian lager has won over tastemakers and trendsetters looking for a crisp, clean beer that complements their style. The brand's history, taste, design and partnerships with well-known Italian chefs, designers and exclusive fashion events reinforce the beer's stylish Italian heritage. For more information, please visit www.peroniitaly.com

SOURCE Peroni Nastro Azzurro

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