Peroni Nastro Azzurro Launches Storie di Stile

NEW YORK, Sept. 3, 2014 /PRNewswire/ -- Peroni Nastro Azzurro, Italy's No. 1 premium beer, is proud to announce Storie di Stile, a two-year campaign to spotlight stories of talented Italians in the United States and their impact on style and culture. Storie di Stile will come to life through an ongoing series of partnerships and collaborations that stay true to Peroni Nastro Azzurro's commitment to craftsmanship, quality, passion and heritage.  

To kick off Storie di Stile, Peroni Nastro Azzurro is collaborating with Italian fine art and fashion photographer Alexo Wandael for ITALIANY, an exhibition of elegant, black-and-white photography that celebrates talented Italians and their stories through personal portraits. Open to the public Sept. 4 at Casa Italiana Zerilli-Marimo, home of the Department of Italian Studies at New York University, the exhibition features some of New York's most successful Italians, including Francesco Carrozzini, Grazia D'Annunzio, Jennifer Missoni and Xavier Salomon. Extending beyond its debut in New York City, the ITALIANY collaboration will continue to come to life throughout the Storie di Stile campaign with exhibitions in cities such as Miami and Los Angeles.

For ITALIANY, Wandael worked closely with each of those involved to carefully select a location in New York City that holds special significance in their experience as an Italian in the city. The portraits are a creative collaboration of Wandael's viewpoint as a photographer and the raw influence of each subject's style and story. The project is described as a tribute by Wandael as his "personal journey among the motley crew of talented and stylish Italians living, loving and working in New York."

"It is true when they say everything happens for a reason, and the partnership with Peroni Nastro Azzurro felt truly genuine in this way," said Wandael. "I was inspired by the Italians I photographed throughout the years and felt compelled to create this initiative in hearing stories of their aspirations and strong drive to succeed. Each individual story in this exhibition tells a highly personal account of an Italian living and working in New York City, but together these stories tell a broader narrative about the impact of Italian style in the United States."

Storie di Stile and ITALIANY gives Peroni Nastro Azzurro a great opportunity to tell the rich story of provenance by celebrating Italians, "We could not have found a better longstanding partner for the launch of our new Storie di Stile campaign," Ryan Verschoor, USA Global Brand Director at Peroni Nastro Azzurro, stated. "Wandael brings Italian values and inspiration to life with ITALIANY, conveying values that have been a part of the brand's history since its creation in the 1960s. We are so thrilled to launch Storie di Stile with ITALIANY because Wandael has truly captured the significance of the impact of Italians on American culture and style with beautiful works of art that reveal compelling, personal stories of these very gifted Italians in New York."

Storie di Stile will come to life through exciting events and unique partnerships and collaborations throughout the next two years. To learn more about ITALIANY, please visit Italiany.US

ITALIANY by ALEXO WANDAEL 
in collaboration with Peroni Nastro Azzurro
Casa Italiana Zerilli-Marimo
New York University
24 West 12^th Street
New York, NY 10011
Sept. 4 – 26, 2014
Monday - Friday 10am - 5pm
Free to the Public

@PeroniUSA @ItalianyUS
#StoriediStile #PeroniStyle #ItalianyUS

About Peroni Nastro Azzurro
Peroni Nastro Azzurro, Italy's No. 1 premium beer, is a crisp, refreshing lager that exudes Italian style. Created in 1963 in Italy, Peroni Nastro Azzurro launched in the United States in 2005, and today is enjoyed across six continents. The iconic Italian lager has won over tastemakers and trendsetters looking for a crisp, clean beer that complements their style. The brand's history, taste, design and partnerships with well-known Italian chefs, designers and exclusive fashion events reinforce the beer's stylish Italian heritage. Built on a foundation of excellence, Peroni Nastro Azzurro received its name in honour of the SS Rex – the only Italian ship to ever receive the 'Nastro Azzurro' award, given to the ship that crossed the Atlantic in the shortest time in an international competition. The SS Rex became a symbol of prestige for Italy and today the 'Nastro Azzurro' or 'Blue Ribbon' is displayed in Peroni Nastro Azzurro's name and branding as a symbol of the style, distinction and quality that Italy has been exporting to the world ever since. For more information, please visit www.peroniitaly.com 

About Alexo Wandael
Alexo Wandael studied photography and architecture at the University of Ferrara, Italy. After practicing both in Berlin and Los Angeles, he moved to New York, where he currently resides. Throughout his career Wandael has worked with publications such as: Vogue Italia, Uomo Vogue, Russian Vogue, Russian Elle, The Telegraph, The Observer and many others. In 2012, Wandael was in Afghanistan for a reportage covering the conditions of female jails and the military training of Afghan women. In 2013, he completed a 5900-mile, coast-to-coast journey on his motorcycle to create a book of photographs that captured the spirit of America through his eyes: Dear America from NY to SF. Wandael's fine art photography has been displayed in exhibitions through Europe and the U.S. Recently his work was added to the permanent collection of the Fashion Institute of Technology museum in New York. Wandael's client roster includes designers such as Hermes, Loro Piana, Chopard, Vivienne Westwood, Nike and Allegri, and celebrities such as Katy Perry, Oleg Cassini, Paco Rabanne, Nicola Bulgari, Jennifer Missoni and Roberto Bolle.  @alexowandael

Logo - http://photos.prnewswire.com/prnh/20140902/142258

SOURCE Peroni Nastro Azzurro

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