NEW YORK, April 14, 2023 /PRNewswire/ -- The perfume market in India is estimated to grow by USD 1,328.31 million from 2022 to 2027, growing at a CAGR of 15.23%. For comprehensive details on the market size of historic period (2017 to 2021) and forecast period (2023-2027) - View a sample report
Vendor Landscape
The perfume market in India is fragmented; the vendors are competing with each other to get a greater market share. The market is growing, and the chances of new entrants cannot be overlooked. The major vendors have well-established economies of scale and market presence and generally rely on positioning technological advances, and the price of the products. The report provides a full list of key vendors, their strategies, and the latest developments. Buy Now
Company Profiles
The report includes information on the product launches, sustainability, and prospects of leading vendors including A. A. Attarwala and Co. Pvt. Ltd., ALL GOOD SCENTS, Armaf India, Beiersdorf AG, CavinKare Pvt. Ltd., Emami Ltd., Fragrances Of India, Hindustan Unilever Ltd., Industria de Diseno Textil SA, ITC Ltd., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Marico Ltd., McNROE Consumer Products Pvt. Ltd., Natura and Co Holding SA, Oriental Aromatics Ltd., Symrise AG, The Estee Lauder Co. Inc., Toyota Industries Corp., and Vanesa Cosmetics Pvt. Ltd.
Market Dynamics
Major Drivers & Challenges - The market is driven by factors such as the increasing demand from the millennial population, influential endorsements from celebrities and social media, and replenishing personal grooming. However, counterfeit products available in the market are hindering market growth.
Drivers
- The major driving factor that is fueling the growth of the perfume market in India is replenishing personal grooming.
- The act of maintaining one's appearance and cleanliness is known as personal grooming.
- In addition to projecting a positive image to others, personal grooming aids in the formation of a positive self-image. It advances confidence and assists individuals with progressing in their professions.
- The application of fragrances is an essential step in the process of personal grooming.
- In India, the demand for perfumes is expected to increase.
- These factors will drive the expansion of the perfume market in India.
Challenges
- The rising demand for deo-sticks, deoderants, and body sprays will impede the market growth of the market during the forecast period.
- The low cost of deodorants, body sprays, and deodorant sticks has led to a rise in their daily use. Also, present-day antiperspirants last longer than previous variants.
- In India, the use of deodorants is significantly rising in comparison to perfumes. Due to their ease of use, deodorants are favored by the younger generation (15–28 years old) over perfumes.
- The expansion of the product line is a result of customers' preference for these items. Companies such as Unilever and P&G are introducing new products to meet the demand.
- Consequently, during the forecast period, the expansion of the market will be adversely affected by the rising demand for body sprays, deodorants, and deo-sticks.
Key Trends-
- An emerging trend in the perfume market in India that is expected to fuel market growth is the high adoption of natural, customized, and unisex perfumes.
- Many businesses now permit customers to design their own signature perfumes.
- A few organizations urge clients to blend their own perfumes. Customers can design their own perfumes based on their preferences.
- Moreover, perfumes are no longer restricted by gender norms, which has led to a trend of unisex fragrances.
- As a result, during the forecast period, the expansion of the perfume market in India will be aided by the widespread use of natural, customized, and unisex perfumes.
Technavio has identified key trends, drivers, and challenges in the market, which will help clients improve their strategies to stay ahead of their competitors. - View a Sample Report
Competitive Analysis
The report includes competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share, among others.
Market Segmentation
This perfume market in India report extensively covers market segmentation by distribution channel (offline and online), and end-user (women and men).
- The market share growth by the offline segment will be significant for the market growth during the forecast period. This distribution channel includes department stores, supermarkets, hypermarkets, and specialty shops. Specialty stores and flagship stores are small businesses that cater to a single retail market. These retail establishments provide a particular variety of products and accessories belonging to a specific genre or category. These items are typically more expensive, but in addition to being of higher quality, they are designed exclusively for a particular market. Perfumes can also be purchased at department stores. Hypermarkets and supermarkets are also retail formats where perfumes are sold. Hence, the accessibility of fragrances in such stores and the ease of purchasing from such stores will support the market growth during the forecast period.
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Perfume Market In India Scope |
|
Report Coverage |
Details |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 15.23% |
Market growth 2023-2027 |
USD 1,328.31 million |
Market structure |
Fragmented |
YoY growth 2022-2023 (%) |
14.56 |
Regional analysis |
India |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
A. A. Attarwala and Co. Pvt. Ltd., ALL GOOD SCENTS, Armaf India, Beiersdorf AG, CavinKare Pvt. Ltd., Emami Ltd., Fragrances Of India, Hindustan Unilever Ltd., Industria de Diseno Textil SA, ITC Ltd., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Marico Ltd., McNROE Consumer Products Pvt. Ltd., Natura and Co Holding SA, Oriental Aromatics Ltd., Symrise AG, The Estee Lauder Co. Inc., Toyota Industries Corp., and Vanesa Cosmetics Pvt. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Browse for Technavio's Consumer Staples Reports
Key Topics Covered:
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 06: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 07: Parent market
- Exhibit 08: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 09: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 10: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 11: Chart on India - Market size and forecast 2022-2027 ($ million)
- Exhibit 12: Data Table on India - Market size and forecast 2022-2027 ($ million)
- Exhibit 13: Chart on India: Year-over-year growth 2022-2027 (%)
- Exhibit 14: Data Table on India: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Perfume market in India 2017 - 2021
- Exhibit 15: Historic Market Size – Data Table on Perfume market in India 2017 - 2021 ($ million)
- 4.2 Distribution channel Segment Analysis 2017 - 2021
- Exhibit 16: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)
- 4.3 End-user Segment Analysis 2017 - 2021
- Exhibit 17: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 18: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 24: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Distribution Channel
- 6.1 Market segments
- Exhibit 25: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 26: Data Table on Distribution Channel - Market share 2022-2027 (%)
- 6.2 Comparison by Distribution Channel
- Exhibit 27: Chart on Comparison by Distribution Channel
- Exhibit 28: Data Table on Comparison by Distribution Channel
- 6.3 Offline - Market size and forecast 2022-2027
- Exhibit 29: Chart on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 30: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 31: Chart on Offline - Year-over-year growth 2022-2027 (%)
- Exhibit 32: Data Table on Offline - Year-over-year growth 2022-2027 (%)
- 6.4 Online - Market size and forecast 2022-2027
- Exhibit 33: Chart on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 34: Data Table on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 36: Data Table on Online - Year-over-year growth 2022-2027 (%)
- 6.5 Market opportunity by Distribution Channel
- Exhibit 37: Market opportunity by Distribution Channel ($ million)
- Exhibit 38: Data Table on Market opportunity by Distribution Channel ($ million)
7 Market Segmentation by End-user
- 7.1 Market segments
- Exhibit 39: Chart on End-user - Market share 2022-2027 (%)
- Exhibit 40: Data Table on End-user - Market share 2022-2027 (%)
- 7.2 Comparison by End-user
- Exhibit 41: Chart on Comparison by End-user
- Exhibit 42: Data Table on Comparison by End-user
- 7.3 Women - Market size and forecast 2022-2027
- Exhibit 43: Chart on Women - Market size and forecast 2022-2027 ($ million)
- Exhibit 44: Data Table on Women - Market size and forecast 2022-2027 ($ million)
- Exhibit 45: Chart on Women - Year-over-year growth 2022-2027 (%)
- Exhibit 46: Data Table on Women - Year-over-year growth 2022-2027 (%)
- 7.4 Men - Market size and forecast 2022-2027
- Exhibit 47: Chart on Men - Market size and forecast 2022-2027 ($ million)
- Exhibit 48: Data Table on Men - Market size and forecast 2022-2027 ($ million)
- Exhibit 49: Chart on Men - Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on Men - Year-over-year growth 2022-2027 (%)
- 7.5 Market opportunity by End-user
- Exhibit 51: Market opportunity by End-user ($ million)
- Exhibit 52: Data Table on Market opportunity by End-user ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 53: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Drivers, Challenges, and Trends
- 9.1 Market drivers
- 9.2 Market challenges
- 9.3 Impact of drivers and challenges
- Exhibit 54: Impact of drivers and challenges in 2022 and 2027
- 9.4 Market trends
10 Vendor Landscape
- 10.1 Overview
- 10.2 Vendor landscape
- Exhibit 55: Overview on Criticality of inputs and Factors of differentiation
- 10.3 Landscape disruption
- Exhibit 56: Overview on factors of disruption
- 10.4 Industry risks
- Exhibit 57: Impact of key risks on business
11 Vendor Analysis
- 11.1 Vendors covered
- Exhibit 58: Vendors covered
- 11.2 Market positioning of vendors
- Exhibit 59: Matrix on vendor position and classification
- 11.3 A. A. Attarwala and Co. Pvt. Ltd.
- Exhibit 60: A. A. Attarwala and Co. Pvt. Ltd. - Overview
- Exhibit 61: A. A. Attarwala and Co. Pvt. Ltd. - Product / Service
- Exhibit 62: A. A. Attarwala and Co. Pvt. Ltd. - Key offerings
- 11.4 ALL GOOD SCENTS
- Exhibit 63: ALL GOOD SCENTS - Overview
- Exhibit 64: ALL GOOD SCENTS - Product / Service
- Exhibit 65: ALL GOOD SCENTS - Key offerings
- 11.5 Beiersdorf AG
- Exhibit 66: Beiersdorf AG - Overview
- Exhibit 67: Beiersdorf AG - Business segments
- Exhibit 68: Beiersdorf AG - Key news
- Exhibit 69: Beiersdorf AG - Key offerings
- Exhibit 70: Beiersdorf AG - Segment focus
- 11.6 CavinKare Pvt. Ltd.
- Exhibit 71: CavinKare Pvt. Ltd. - Overview
- Exhibit 72: CavinKare Pvt. Ltd. - Product / Service
- Exhibit 73: CavinKare Pvt. Ltd. - Key offerings
- 11.7 Emami Ltd.
- Exhibit 74: Emami Ltd. - Overview
- Exhibit 75: Emami Ltd. - Product / Service
- Exhibit 76: Emami Ltd. - Key offerings
- 11.8 Fragrances Of India
- Exhibit 77: Fragrances Of India - Overview
- Exhibit 78: Fragrances Of India - Product / Service
- Exhibit 79: Fragrances Of India - Key offerings
- 11.9 Hindustan Unilever Ltd.
- Exhibit 80: Hindustan Unilever Ltd. - Overview
- Exhibit 81: Hindustan Unilever Ltd. - Business segments
- Exhibit 82: Hindustan Unilever Ltd. - Key offerings
- Exhibit 83: Hindustan Unilever Ltd. - Segment focus
- 11.10 ITC Ltd.
- Exhibit 84: ITC Ltd. - Overview
- Exhibit 85: ITC Ltd. - Business segments
- Exhibit 86: ITC Ltd. - Key offerings
- Exhibit 87: ITC Ltd. - Segment focus
- 11.11 LOreal SA
- Exhibit 88: LOreal SA - Overview
- Exhibit 89: LOreal SA - Business segments
- Exhibit 90: LOreal SA - Key news
- Exhibit 91: LOreal SA - Key offerings
- Exhibit 92: LOreal SA - Segment focus
- 11.12 LVMH Moet Hennessy Louis Vuitton SE
- Exhibit 93: LVMH Moet Hennessy Louis Vuitton SE - Overview
- Exhibit 94: LVMH Moet Hennessy Louis Vuitton SE - Business segments
- Exhibit 95: LVMH Moet Hennessy Louis Vuitton SE - Key news
- Exhibit 96: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
- Exhibit 97: LVMH Moet Hennessy Louis Vuitton SE - Segment focus
- 11.13 Marico Ltd.
- Exhibit 98: Marico Ltd. - Overview
- Exhibit 99: Marico Ltd. - Business segments
- Exhibit 100: Marico Ltd. - Key offerings
- Exhibit 101: Marico Ltd. - Segment focus
- 11.14 McNROE Consumer Products Pvt. Ltd.
- Exhibit 102: McNROE Consumer Products Pvt. Ltd. - Overview
- Exhibit 103: McNROE Consumer Products Pvt. Ltd. - Product / Service
- Exhibit 104: McNROE Consumer Products Pvt. Ltd. - Key offerings
- 11.15 Natura and Co Holding SA
- Exhibit 105: Natura and Co Holding SA - Overview
- Exhibit 106: Natura and Co Holding SA - Business segments
- Exhibit 107: Natura and Co Holding SA - Key offerings
- Exhibit 108: Natura and Co Holding SA - Segment focus
- 11.16 The Estee Lauder Co. Inc.
- Exhibit 109: The Estee Lauder Co. Inc. - Overview
- Exhibit 110: The Estee Lauder Co. Inc. - Product / Service
- Exhibit 111: The Estee Lauder Co. Inc. - Key offerings
- 11.17 Toyota Industries Corp.
- Exhibit 112: Toyota Industries Corp. - Overview
- Exhibit 113: Toyota Industries Corp. - Business segments
- Exhibit 114: Toyota Industries Corp. - Key news
- Exhibit 115: Toyota Industries Corp. - Key offerings
- Exhibit 116: Toyota Industries Corp. - Segment focus
12 Appendix
- 12.1 Scope of the report
- 12.2 Inclusions and exclusions checklist
- Exhibit 117: Inclusions checklist
- Exhibit 118: Exclusions checklist
- 12.3 Currency conversion rates for US$
- Exhibit 119: Currency conversion rates for US$
- 12.4 Research methodology
- Exhibit 120: Research methodology
- Exhibit 121: Validation techniques employed for market sizing
- Exhibit 122: Information sources
- 12.5 List of abbreviations
- Exhibit 123: List of abbreviations
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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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